Regional Director, Brand Management
2 weeks ago
Location: SG - Singapore - GST
Goodyear Talent Acquisition Representative: Kerr Bianca Beech
Sponsorship Available: Yes
Relocation Assistance Available: No
As the Regional Director – Brand Management, you will be in charge of creating and implementing brand strategies to enhance Goodyear's brand equity and visibility in the market. You will oversee a team responsible for executing marketing campaigns, managing brand assets, and ensuring brand consistency across all platforms.
Job Responsibilities:
- Develop brand copy and communication platform - Craft and oversee compelling brand copy that resonates with the brand's voice and messaging strategy. Implement a robust communication platform for consistent brand messaging across all channels.
- Cultivate strategic alliances - Identify and nurture beneficial partnerships that elevate brand recognition and value. Collaborate with external entities to capitalize on opportunities for brand growth and market expansion.
- Lead advertising and creative content development - Direct the creation of advertising campaigns and creative content, utilizing global resources and technology. Ensure alignment with the global brand proposition and maintain uniformity across all markets.
- Drive product communication and retail impact - Devise effective product communication strategies to support launches and marketing endeavors. Enhance retail impact through targeted communication strategies, ensuring harmony with the overall brand strategy.
- Provide guidance for corporate communication - Offer clear and consistent direction for corporate communication to uphold brand messaging and strategic objectives. Collaborate with internal teams to uphold a cohesive brand voice through all corporate communications.
Job Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field. MBA preferred.
- 5+ years of experience in brand management, marketing, or related roles.
- Proven track record in developing and implementing brand strategies.
- Strong leadership and team management abilities.
- Excellent communication and interpersonal skills.
- Ability to collaborate across departments and with external partners.
- Proficiency in leveraging global assets and technology for brand advancement.
- Experience in overseeing advertising and creative content development.
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. Candidates will be considered without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, ethnicity, citizenship, or any other characteristic protected by law.
Goodyear, a leading tire company globally, operates in 23 countries across 57 facilities with approximately 74,000 employees. The company's Innovation Centers in Ohio and Luxembourg focus on pioneering products and services to set industry standards in technology and performance. For detailed information about Goodyear and its innovations, visit their official website.
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Regional Director, Brand Management
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Singapur, Singapore Goodyear Full timeLocation: SG - Singapore - GST Goodyear Talent Acquisition Representative: Kerr Bianca Beech Sponsorship Available: Yes Relocation Assistance Available: No As the Regional Director – Brand Management, you will be responsible for developing and implementing brand strategies to Goodyear’s brand equity and market presence. You will lead a team to...
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