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ASO & GTM Lead (Go-To-Market)
4 months ago
Responsibilities
ASO (App Store Optimisation) Strategy Development: Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally. Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability. Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads. GTM Planning and Execution: Lead go-to-market planning and execution for new app launches in various markets. Collaborate with local teams and agencies to develop targeted marketing content and campaigns. Utilize both organic and non-organic marketing channels to drive user acquisition and increase app downloads. User Acquisition Optimization: Implement landing page optimization strategies to enhance user acquisition conversion rates. Analyze app store data and user feedback to iterate and improve user acquisition strategies continually. Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion. Performance Monitoring and Reporting: Track and analyze key performance metrics related to ASO and user acquisition efforts. Generate regular reports to assess the effectiveness of strategies and recommend optimizations. Stay updated on industry trends and best practices to maintain a competitive edge in the market.
Requirements
Bachelor's degree in Marketing, Business Administration, or related field. 5-10 years of experience in user acquisition, digital marketing, or app marketing roles. Proven track record of improving app rankings and driving user acquisition through ASO strategies. Experience in localization strategies and optimizing app content for global markets. Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Experience working cross-functionally with internal teams and external agencies. Exceptional communication and project management skills. Creative thinking and problem-solving abilities. Hands-on leadership. #Hybrid#LI-MK1