Senior GTM Manager

5 days ago

Singapur, Singapore adidas Full time

About the Role

We are seeking a highly skilled and experienced Senior GTM Manager to lead and manage the Go-To-Market (GTM) process planning for Southeast Asia (SEA) across six countries. This role will ensure that SEA's brand and channel strategies align with regional and global GTM guidelines, driving cross-functional and cross-country collaboration and the seamless execution of seasonal GTM processes.

Key Responsibilities

1. GTM Process Management

  • Develop and manage GTM calendars, milestones, and deliverables to ensure timely and efficient execution of seasonal plans.
  • Align SEA processes with Emerging Market (EM) MOPs and countries to maintain consistent GTM direction and strategy.
  • Ensure key milestones, such as the Seasonal Strategy Handover and Seasonal marketing meetings, are successfully delivered and communicated to SEA brand, channels, and country teams.
  • Create and maintain communication sites, including SharePoint, to act as a one-stop-shop for all seasonal GTM updates.
  • Lead the continuous improvement of operational processes and tools to streamline GTM activities.

2. Operational Process & Tools Optimization

  • Own and manage operational aspects such as showroom operations and sell-in tools to support brand and channels teams on pre-lines and sell-ins.
  • Manage SEA sample strategy, including budgeting, order process, sample management, and coordination with cluster and country teams.
  • Manage ongoing reviews of seasonal processes, engaging stakeholders to enhance timelines, formats, and communication systems.

3. Cross-Functional Collaboration & Stakeholder Engagement

  • Foster collaboration between key SEA departments (e.g., Sales, Finance, Category Management, CTC) and country-level teams (Thailand, Singapore, Malaysia, Indonesia, Philippines, Vietnam) to ensure GTM excellence.
  • Act as a liaison between SEA and Emerging Market MOPs to continuously evolve the GTM process, keeping it aligned with business requirements.
  • Ensure smooth communication and coordination between market operational teams and country teams.

Requirements

  • Bachelor's degree in business, marketing, or a related field.
  • 5+ years of experience in GTM, merchandising, or process management, preferably with regional exposure in a multinational organization.
  • Experience in managing timelines, processes, and tools in a fast-paced, operational-driven environment.
  • Proven track record in project management and cross-functional stakeholder engagement.

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