Asia Segment Marketing Leader Personal Safety Division
3 weeks ago
Job Description:
One of 3M's passions is protecting the health and safety of workers in all types of industries and work environments. This passion drives us to continually innovate across technologies, disciplines and industries, to help keep you and your workers safe and protected. We strive to deliver comfortable, well-designed personal protective equipment (PPE). You can be confident that 3M is working hard to provide products that your employees will feel good about wearing and products that work as hard as you do. From the most basic to the most specialized needs, 3M offers the health and safety protection you and your workers need most, so everyone can perform at their best.
Role and Responsibility
Activation of segment marketing programs and campaigns with country activation marketers
Supports development, provides input and recommendations for campaigns and marketing plans, gatekeeper for that market
Own the results and the activation of segment specific campaigns/plans in the area
Leveraging 3M technology portfolios, application expertise, marketing, insights, etc., to develop penetration plans for their segment with One 3M product offerings
The segment/customer needs expert in the area on assigned segments
Support the development of global and area market segment focused marketing plans in partnership with the global segment marketer and leader
Provide input and insights into the global segment plan.
Provide input and approaches for unique needs in the area/region/countries.
Be the voice the Customer back to the global segment leader.
Can support multiple segments – market, application, customer persona, etc.
Understand market trends and customer goals on sustainability, leveraging as part of our strategy for portfolio/segment
Qualification
Bachelor’s degree or above University Degree.
MBA preferred.
Minimum of 5 years of Business Development experience and traditional marketing experience
Experience in strategic planning, marketing planning, or business management preferred
In-country marketing experience is preferred
Ability to lead through influence
Experience interpreting market research or market insights in concert with additional data and business results
Fluent in English
Worker Type: Permanent
Work location:
This position does not require relocation. Applicants from any of the following target locations may apply:
Singapore, Indonesia, Malaysia, Thailand, Vietnam, Korea, Japan, Taiwan
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