Senior Marketing Manager, APAC Neurocranial

4 months ago

Singapur, Singapore Stryker Singapore Private Limited Full time
Work Flexibility: Hybrid

Who we want:

• Strategic thinkers. People who enjoy analyzing data or trends for the purposes of strategy development, planning, forecasting, advising, budgeting, reporting, and business growth sales opportunities.

• Motivated product launchers. People who bring strategic direction and drive for execution to ensure products are developed and launched with precision.

• Goal-oriented orchestrators. People who can effectively coordinate and focus the work toward an important goal, prioritizing to the right activities that lead to success.

• Collaborative partners.  People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analysis.

• Curious learners.  People who seek out cutting-edge research and information to expand and enhance their ability to be ready for what’s next.

The main goal of this position is to advance the Neurocranial portfolio through driving synergies among the key franchises across the Asia Pacific region. This includes driving high double-digit business growth over the next 5 years in both established and emerging markets, achieving results through influencing regional stakeholders who are not direct reports. The role involves close collaboration with country marketing and sales teams to plan and execute execute marketing strategies, streamline processes, and enhance market adoption of new and existing products. Additionally, the role requires developing long-term business plans, coordinating regional educational and training programs and ensuring effective communication and technology transfer between markets and product divisions to optimize product launches and market penetration. This strategic position not only focuses on driving sales and market share in diverse geographies but also on building capabilities within local teams to sustain growth and achieve market leadership.

The ideal candidate for this role is a strategic thinker adept at analyzing data and trends to develop and drive strategy across complex synergistic portfolios, identifying business growth sales opportunities, planning, forecasting, advising, budgeting and reporting. This role demands an individual who is not only motivated to launch products but also possesses the strategic direction and execution skills to ensure products are developed and launched with precision. Curiosity for continuous learning and staying ahead of cutting-edge research is essential, along with the ability to build and leverage cross-functional relationships, which plays a critical role in synthesizing diverse ideas and industry analysis.

Key Responsibilities

Promote Neurocranial portfolio across Asia Pacific and further drive the business growth in regions:

• Partner closely with the country marketing and sales teams to plan and execute the market development and strategy necessary to grow our Neurocranial portfolio across priority markets in Japan, Australia, China, and primary emerging markets in India and East Asia.

• Support and accelerate market adoption activities to capture share for launched products/existing portfolio in priority markets in Japan, Australia, China, and primary emerging markets in India and East Asia.

• Streamline and standardize country marketing and sales teams’ business case development for being included in initial launch phases.

• Identify opportunities to increase speed to market and enhance commercialization efforts for future product lines.

• Develop long term business plan/portfolio including required investments, resources and timelines along with sales and market share targets.

• Link and coordinate between these markets and the product division to ensure product knowledge and technology expertise are transferred and scalable

• Support the development and build capability of local in country sales and marketing teams.

Develop our Neurocranial markets in Asia Pacific:

• Focus on the priority markets of Japan, China and SSP and work closely with the leadership teams to develop a clear, synergistic product portfolio strategy for key product portfolios.

• Develop marketing and launch plans as well as post market support and resources required including coordination with supply chain and operations teams, technical service, and clinical support.

• Develop and co-ordinate a sustainable education and training program for the sales and marketing teams to ensure product knowledge excellence and clinical and procedural understanding.

• Provide a link and coordination between the Asia Pacific Markets and the Product Division; be the point of contact for Asia Pacific for all Neurocranial related communication and activities. 

• Collaborate with divisional teams to ensure availability and dissemination of product support, marketing and promotional material and knowledge transfer to Asia Pacific Markets. 

• Ensure APAC inputs, such as product VOC, regulatory and regulation requirements for a successful market launch, are included in New Product Development process. 

• Coordinate surgeon training and education programs to ensure effective training and launch of the priority products at new hospital sites. 

• Coordinate and manage regional Key Opinion Leader strategy including education and training programs, connection and engagement with R&D teams, as well as ensuring Stryker compliance protocols are met.

• Work with regulatory teams on regulatory strategy and ensure support from product division with timely provision of required product information.


What you will do:


• Lead the team responsible for the product or portfolio strategy
• Responsible for the marketing plan: its creation and execution
• Challenge team to employ appropriate segmentation, targeting and positioning methods
• Identify opportunities to modify pricing strategy based on market conditions and product lifecycle
• Understand P&L
• Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders
• Establish metrics to determine if marketing objectives have been effective in driving customer engagement
• Identify and implement breakthrough solutions across cross-functional teams, demonstrating business influence
• Responsible and accountable for actions promoting an environment that fosters personal growth and development

The Candidate:


• Bachelor’s degree required
• 5 years plus Regional Marketing experience, ideally in the MedTech space (Neurocranial preferred)

* 8 years plus overall experience within Marketing/Sales,

• Excellent presentation and interpersonal communications skills

• Strong analytical and problem-solving skills

• Ability to manage multiple projects while delivering on established timelines.

• Ability to be persuasive in the absence of organizational authority.

• Must be able to understand and work within complex interdivisional procedures and policies.

Travel Percentage: 30%

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