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Digital Marketing
1 month ago
Our client is a Singapore-based cyber insurtech company enabling insurers and enterprises to make better risk decisions that result in increased profitability, enhanced efficiency, and lowered risk undertakings.
The Role
As a Digital Marketing Specialist, you will play a crucial role in driving awareness, interest, and ultimately, demand for our cyber insurance products. You will be responsible for developing and executing comprehensive demand-generation strategies to attract and engage potential customers, generate leads, and support our sales team in achieving revenue targets. You will be responsible for:
- Planning, and executing multi-channel demand generation campaigns across multiple channels, including email marketing, social media, content marketing, webinars, events, etc.
- Working closely with sales and leadership to identify and prioritize target accounts based on strategic criteria such as revenue potential, industry, and fit with our ideal customer profiles
- Working on comprehensive account-based marketing strategies and plans tailored to key accounts, focusing on driving awareness, engagement, and conversion.
- Utilizing marketing automation and personalization tools to deliver targeted messaging and content to key stakeholders within target accounts.
- Tracking and analyzing key metrics and KPIs to measure the effectiveness of ABM initiatives.
- Collaborate closely with sales teams to align marketing efforts with account-specific sales strategies and objectives, and providing regular updates and insights to stakeholders.
Ideal Profile
- You possess a Bachelor's degree in Marketing, Business Administration, or a related field, and have at least 3 years of experience in account-based marketing, demand generation, or B2B marketing roles, preferably within the insurance or cybersecurity services industry.
- You have a solid understanding of account-based marketing principles, strategies, and best practices.
- You have hands-on experience with marketing automation platforms and CRM systems
- Proficiency in data analysis tools would be advantageous to measure and optimize campaign performance
- You are an analytical, result-oriented professional with the ability to manage multiple projects and priorities
- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- You thrive in fast-paced startup environments.
What's on Offer?
- Join a well funded cybersecurity company founded by cyber leaders to uplift the cyber risk ecosystem across small and large enterprises, service providers and insurers
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