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Deputy Director/Assistant Director, Marketing

3 months ago

Singapur, Singapore Singapore Institute of Technology Full time

The Deputy Director/Assistant Director will lead the Marketing & Insights (M&I) team for SITLEARN, the Continuing Education and Training (CET) division of Singapore Institute of Technology.

Responsibilities:

Strategic Leadership, Vision and Results Orientation

Drive revenue for all open enrolment and quality lead generation for B2B portfolio. Develop and execute digital marketing strategies to enhance brand awareness, engagement, and enrolment for all CET portfolios Lead MarTech and data strategy, ensuring integration and optimisation of marketing technology and business intelligence tools. Collaborate with SIT leadership to align marketing and data-driven initiatives with University goals. Foster innovation and continuous improvement within the division.

Product Marketing and Integrated Marketing Strategy

Oversee the planning, development, and execution of new programme launches and marketing/advertising campaigns across web, social media, email, events and other channels. Utilise data-driven insights to optimise campaigns and improve ROI. Manage SIT’s digital presence for SITLEARN, ensuring a user-centric and engaging online experience. Collaborate with corporate communications and cross-functional teams to develop compelling and relevant content with consistent messaging across all channels.

Marketing Technology Management

Implement and manage MarTech platforms, including Salesforce Marketing Cloud and Education Cloud to support marketing campaigns and operations. Lead the marketing team and website/UX vendors to maintain and enhance SITLEARN’s website on Drupal, implementing best practices for SEO, accessibility, and mobile responsiveness. Stay updated on MarTech trends and innovations, recommending and implementing new technologies to enhance marketing efforts.

Data Analysis and Insights

Develop KPIs to measure and monitor marketing effectiveness and business performance, that would inform strategy and decision-making. Manage a team responsible for insights, using tools like Power BI, Salesforce and CRM Analytics (Einstein Analytics). Provide regular reports and insights to SIT senior leadership. Ensure compliance with data governance and protection standards/regulations. Promote a data-driven culture across the University.

Divisional and Organisational Wide Leadership

Manage and mentor a team of marketing and data professionals. Foster a collaborative and high-performing team environment within and across other Divisions, Centres and Academic Group. Provide ongoing training and professional development opportunities to team members.

Stakeholder Collaboration

Collaborate with internal stakeholders, including corporate communications, admissions, office of student experience, academic staff and IT, to align marketing and data efforts with University initiatives. Work with the digital transformation office on initiatives to enhance the overall digital experience. Build and maintain relationships with external partners and vendors.

Requirements:

Bachelor’s degree in Marketing, Communications, Information Technology, or a related discipline. 9 – 10 years of experience, with strong experience in MarTech leadership. Proven track record in launching new products and developing/executing successful marketing campaigns. Expertise in SEO, SEM, social media advertising, email marketing, and content marketing. Proficient with marketing technology platforms such as Salesforce, Salesforce Marketing Cloud, Google Analytics, tag management systems and Microsoft Dynamics 365. Experience in managing content management system (CMS) websites. Skilled in databases and data visualisation techniques and tools, preferably Power BI, Salesforce, Microsoft Dataverse, Power Query, Excel and CRM Analytics. Excellent analytical skills to interpret data and derive insights. Strong leadership and team management skills. Excellent written, verbal, and presentation skills. Able to work collaboratively with cross-functional teams and stakeholders at the senior leadership level. Knowledge of higher education marketing and the SkillsFuture/continuing education landscape is a plus.

We offer a hybrid work arrangement that combines remote and in-person work, subject to work exigencies.