Head Marketing Operations Hub APAC

2 weeks ago

Singapur, Singapore British Council Full time

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Pay Band: 9 / Grade D
Location: Flexible - Singapore or India (Chennai, Delhi, Kolkata or Mumbai)

Department : Marketing Operations Regional

Contract Type: Fixed Term Contract, 2 years

Closing Date: Tuesday, 2nd July 2024 - 23:59 Malaysia Time (GMT +8)

Role Purpose: 

To lead the Regional Marketing Operations Hub for the relevant region grouping ensuring the smooth running of regional operations and a focus on continuous improvement of processes, standards, and actions as well as best practice. The Head of Marketing Operations Hub will also be responsible for driving digitalisation and alignment of marketing operations across the Strategic Business Units (SBUs) to become more regionally driven. They will oversee areas including vendor management, procurement efficiency, budget reporting, localisation of global guidelines, regional campaign creation and management, automation and content and requirements gathering.

Main accountabilities but not limited to the following: 

Strategy and Planning

Manages planning and prioritisation for Regional Marketing Operations Hub, ensuring the Hub is delivering against regional and SBU needs in a balanced and cost-effective way.  Ensures we have the right agencies in place to manage regional demand and leads agency relationships, oversees the creation of a regional framework of agencies and makes sure all content coming from agencies is in line with our brand and brand guidelines.  Where needed, manages workflows and prioritisation for the rest of the team. Supports the roll out and implementation of marketing automation, identifying areas where we can ensure a smooth adoption in the region.  Works and collaborates closely with other Regional Marketing Operations Hub Leads to share knowledge, avoid duplication and identify opportunities for alignment and cross-regional working.  Champions the capture and sharing of performance data across marketing teams in the region working with the Performance role in the Hub.  Oversees the planning and execution of regionally tailored content and campaigns, ensuring coordination with global teams and cross region and alignment to brand guidelines and standards. 

Product, programme and service development 

Drives continuous improvement within the regional marketing function and identifies opportunities for improvements, determining how to progress this working collaboratively with the wider regional marketing function to ensure alignment.  Ensures processes are mapped and embedded across the regional marketing function. Develops, implements, and manages processes that improve regional marketing effectiveness. Explains to wider marketing teams the need for compliance with agreed corporate procedures relevant to their area. Collates required compliance data within standard monitoring and reporting systems.  Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the standard of marketing advice and support provided, enabling improvements to be made where issues are identified.  Champions a cross audience focus particularly when it comes to marketing automation. 

Relationship and stakeholder management 

Acts as the link between the Hub and the Regional SBU Marketing Leads, coordinating and collaborating on requirements, managing expectations and ensuring alignment.  Translates the work of marketing into language that aligns to other functions e.g. sales, technology management, operations, finance, and business goals.  Actively participates in and contributes to the Marketing Community of Practice and network of marketing professionals.

Commercial and resource management

Using agreed corporate systems and processes, plans and manages the overall budget for the Regional Marketing Operations Hub, and conducts monthly and year-end reporting on spend, income and volumes generated.  Shows an understanding of value for money/cost effectiveness in marketing operations projects, plans and activities delivered for the region. 

Subject/Sector expertise

Leads and promotes the use of metrics to improve marketing effectiveness. Ultimately accountable for developing standards, templates and processes for measuring and monitoring marketing performance.  Maintains a sharp focus on marketing efficiency, performance, financial/budget management, plan monitoring, key performance indicator (KPI) measurement, and dissemination of marketing information.  Understands data and information and develops related insights to business changes. Completes an annual cycle of formally recognised Continuing Professional Development (CPD) to maintain and deepen their professional expertise. Uses a variety of information resources and professional networks to maintain up-to-date knowledge of developments in external policy, practice and regulation within their professional discipline. 

Leadership and management  

Leads the Regional Marketing Operations Hub team, planning and prioritising work activities and developing capability. Provides direction, advice and support to wider regional marketing leads on marketing operations projects, capacity and activities.

Role specific knowledge and experience

Essential

Experience managing cross-regional teams.  Stakeholder engagement and influencing at a senior level.  Experience developing internal capability.  Ability to direct and oversee a performance and insights function.  Experience coordinating with digital/technology teams.  Extensive process management knowledge and experience.

Desirable

Experience of marketing technologies, data and lead generation marketing.  Experience within a global organisation.


Requirements

Minimum with a Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience . Postgraduate degree in a relevant field, e.g. marketing and communications and business studies or demonstrable level of equivalent experience is desirable.

Locally Recruited

Applications are welcomed from candidates currently in this location with a natural right to work. Applications are also welcomed from candidates currently based in other British Council country offices. However, please note candidates must have a natural right to work in the country, on a permanent basis, as immigration clearance and/or on-going visa support is not provided by the British Council for this role. Relocation support is also not provided. 

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

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