Director of Marketing Communications
6 months ago
Responsibilities
Strategically direct and executive all communication materials for the assigned portfolios strategically Maintain and refresh the branding and visual identity guidelines of the assigned brand Develop brand guidelines and ensure consistent adherence for all marketing materials and activities Develop and maintain content including videos and photographs of assigned portfolios on company’s website Develop social media strategies to promote brands, their offerings and develop advocates Recommend and optimize communication methods, vehicles and technologies to engage audiences and market segment Work closely with AGMs and Corporate/Field Sales to develop new campaigns for the respective market segment Direct PR agencies to develop PR strategies and activities to build and enhance brand values
Requirements
Degree in Marketing At least 5 years of relevant experience in a reputable hotel brand, chain or equivalent Experience in managing external agencies (PR, creative and media) and media relations Motivated, passionate and self-starter Organised, detailed-oriented and sensitive to deadlines Proficient in MS Office and knowledge of online marketing-
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