Assistant Marketing Communications Manager
4 months ago
Responsibilities
Report to Head of Marketing Communications and oversee executive/s to provide Marcom and PR support for the assigned portfolios. Responsible for providing strategic direction and execution of all communication materials for the assigned portfolios. Ensure consistent adherence to Corporate Identity guidelines of the assigned brand/s. Responsible for developing and maintaining content including videos & photographs of the assigned portfolios on company’s website and other owned platforms. Work closely with Area General Managers, Area Director of Sales & Marketing and Corporate/ Field Sales to develop new campaigns for the respective market segments. Recommend, use and optimize various communication platforms to engage with various audiences and market segment. Create various marketing materials to be used across various media platforms – offline and online. Materials includes but not limited to: brochures, EDMs, online banners, advertisements, pull up banners, gift cards, corporate gifts, in-house collaterals etc. Develop and execute social media strategies include content management to promote the respective properties & brand/s assigned in increased awareness and build up the followers’ community. Develop PR strategies & activities to build and enhance the brand values of the hotels and serviced residences under his/her charge. Activities include but not limited to; media familiarization, media enquiries, media giveaways, media events, media engagement etc.
Requirements
Minimum 3 years of experience in Marcoms with reputable hotel brands, chains or equivalent Experience in managing external agencies such as creative, media buy, PR and social media Experience in managing external vendors and partners such as printers, publishing houses etc Excellent in communication skills Proficient in MS Office tools such as Word, Excel, Outlook and PowerPoint Knowledge of Photoshop or similar software will be an advantage Knowledge of digital marketing and social media management will be an advantage Motivated, passionate and self-starter individual who thrive working in a fast-paced environment with demanding work schedules Organized, detailed-oriented and sensitive to deadlines Excellent interpersonal and communications skills including demonstrated poise, tact and diplomacy especially in dealing with media and senior managements. Ability to work independently and as a team player-
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