Marketing Communications Manager
2 months ago
About the Role
The Marketing Communications Manager will be responsible for providing strategic direction and execution of all communication materials for the assigned portfolios. This includes developing and maintaining content, working closely with Area General Managers and Corporate/Field Sales to develop new campaigns, and recommending and optimizing various communication platforms to engage with various audiences and market segments.
Key Responsibilities
- Report to Head of Marketing Communications and oversee executive/s to provide Marcom and PR support for the assigned portfolios.
- Develop and execute social media strategies to promote the respective properties & brand/s assigned in increased awareness and build up the followers' community.
- Develop PR strategies & activities to build and enhance the brand values of the hotels and serviced residences under his/her charge.
- Manage external agencies such as creative, media buy, PR and social media.
- Manage external vendors and partners such as printers, publishing houses etc.
- Ensure consistent adherence to Corporate Identity guidelines of the assigned brand/s.
Requirements
- Minimum 3 years of experience in Marcoms with reputable hotel brands, chains or equivalent.
- Excellent in communication skills.
- Proficient in MS Office tools such as Word, Excel, Outlook and PowerPoint.
- Knowledge of Photoshop or similar software will be an advantage.
- Knowledge of digital marketing and social media management will be an advantage.
- Motivated, passionate and self-starter individual who thrive working in a fast-paced environment with demanding work schedules.
- Organized, detailed-oriented and sensitive to deadlines.
- Excellent interpersonal and communications skills including demonstrated poise, tact and diplomacy especially in dealing with media and senior managements.
- Ability to work independently and as a team player.
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