On-Trade Sales Manager

4 months ago


Singapur, Singapore William Grant & Sons Full time

Job Introduction

To deliver strong commercial outcomes within relevant on-trade outlets in conjunction with the KPIs that fall out of On-Trade brand plans. Be part of the journey of step changing the Singapore Distribution Company for the better and making it a strong/relevant player in the market.

To be a member of the team contributing to the development and execution of the channel agenda in alignment with Brand Strategies – Specifically delivery against Distribution, Visibility & Activation.

Main Responsibility

Achieve annual brand and individual objectives, creating a high performing culture and sharing best practice. Leveraging strong knowledge and experience of the Singapore market to drive on-going win-win outcomes for WG&S and customers. Work closely with the regional Marketing team to proactively maximise opportunities as well as review the performance of the team in all aspects of KPIs i.e. Distribution, Visibility & Activation. Conduct regular reviews to ensure maximum effectiveness and appropriate coverage is achieved. Ensure that the CRM system is fully utilised via the team with outlet data and visual imagery recorded in every call made. Contribute to and drive an ‘integrated marketing’ brand led agenda that segments consumers appropriately.  Be the ‘High End On-Trade’ point of contact for the business attending events, building key relationships at appropriate events and activities. Manage brand budget for your area to exceed team objectives. Support the team in shaping the annual plan of activation and work closely with them to enable delivery.

What we can offer you

We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan. Our employees enjoy a generous holiday entitlement. Private Healthcare for employees (including dependents), dental cover and annual health screenings. Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals. Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.  Private Life Assurance and Total Permanent Disability cover. Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends. Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated. Learning resources to help you be your best self.
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