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Trade Marketing Manager

4 months ago

Singapur, Singapore Pernod Ricard Full time
  • Consumer activations at Last-Three-Feet (L3F)
  • Design of the strategy, planning, development of promo-activities and materials and coordination of all activations at point-of-sale, including i) branded activations; ii) seasonal activations; iii) Top  Accounts customized annual activation plan (based on contract agreement if any)
  • Work closely with key stakeholders to build effective trade marketing activation calendars, promotion cycles and visibility tools
  • Manage Onsite Events (all on-trade events & activations)

  • Communication
  • Primary assets / KV adaptation and resizing
  • Content creation of secondary assets (KV & POSM development)
  • POSM (prints and non-prints) procurement & stock management

  • A&P Effectiveness
  • Overall brand performance monitoring: KPI settings and ROI tracking – using new digital programs (Matrix) and local dashboards
  • Data approval and adoption of marketing effectiveness digital program (Matrix)
  • Trade Marketing A&P planning and monitoring

  • Collaborative Business Planning
  • Contribute to Sales & Operations Process (S&OP), with accountability for trade marketing activities impact on sell-in plans (consumer promotions, on-trade events, potential sales uplift and cannibalization)
  • Share market intelligence digest on market trends by category and by customer, and competitive environment
  • Monitor and share past consumer activations performance and optimization plan for future

Education & Experience

  • Degree holder with formal business qualifications or equivalent
  • Trade Marketing experience as a must, minimum 10 years working
  • Wine & spirits experience
  • Proven event management abilities
  • Proven team management abilities
  • Must possess excellent communication, analytical, creative and computer skills – excellent in PowerPoint, Excel
  • English & Mandarin fluency

Functional & Leadership Competencies

  • Excellent planning and coordination skills
  • Excellent critical thinking and analytical skills
  • Highly organized, disciplined, and strong result orientation
  • Good track record of team management
  • Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate team
  • Energetic and outgoing personality, who enjoys the night life and conviviality moments

Job Posting End Date:

2024-11-22

Target Hire Date :

2024-07-01

Target End Date :