Senior Executive, Growth

7 months ago

Singapur, Singapore Funding Societies | Modalku Group Full time

Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provides business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. And here at Funding Societies | Modalku we live by our core values:

  • Grow Relentlessly: Striving to become our best, most authentic selves.
  • Enable Teamwork, Disable Politics: Only by forging togetherness, can we help each other succeed.
  • Test | Measure | Act: Staying curious and reinventing ourselves, through innovation and experimentation.
  • Focus on Impact: Creating impact through bias for action and tangible results.
  • Serve with Obsession: Building win-win relationships for the long-term by having a customer obsession.

The Senior Growth Executive plays a vital role in driving growth by combining analytical thinking, creativity, and marketing expertise. They continuously test and iterate different strategies to find the most effective ways to improve conversion funnel, and boost customer activation and retention, contributing to the long-term success of the business.

What you will do:

  • Conversions (Funnel Optimization):
    • Analyse the product customer journey and sales funnel to identify conversion bottlenecks, and make data-driven action plans
      • Implement A/B testing and optimize landing pages, onboarding process, and activation process
      • Work closely with the design and development teams to enhance user experience that improve the acquisition, activation and retention funnel performance
  • Customer Activation and Retention:
    • Analyse customer feedback and user behaviour via data to identify opportunities for improving activation and retention.
    • Develop tactical growth campaigns to optimise product usage and loyalty
  • Data Analysis and Reporting:
    • Conduct data analysis regularly on key growth metrics and conversion funnels, and present performance reports to stakeholders 
    • Identify trends and patterns to make data-driven recommendations 
  • Continuous Improvement:
    • Stay up-to-date with industry trends, best practices, and emerging growth hacking techniques.
    • Continuously test and iterate different strategies to improve growth outcomes.
    • Proactively seek opportunities to optimize processes and increase efficiency.

Requirements

What we are looking for:

  • Bachelor's degree in Data Science, Data Analytics, Business and Marketing Analytics or a related field
  • Proven experience in growth hacking, growth marketing, or a similar role
  • Strong analytical and data-driven mindset with proficiency in data analysis tools (SQL, Python), A/B testing platforms (VWO), and CRM software(Hubspot)
  • Creative and innovative thinker with the ability to develop and execute growth campaigns. Familiarity with marketing channels
  • Excellent communication and interpersonal skills
  • Ability to work in a fast-paced and dynamic environment

Benefits

  • Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
  • Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
  • Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
  • Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. And we have our Great FSMK Workout sessions too to keep everyone healthy and fit
  • Learning & Development - We believe learning should never end and we support everyone with self-learning L&D allowances.
  • Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity

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