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Demand Generation Specialist

2 months ago

Singapur, Singapore a Snaphunt Client Full time

Our client is a Singapore-based cyber insurtech company enabling insurers and enterprises to make better risk decisions that result in increased profitability, enhanced efficiency, and lowered risk undertakings.

The Role

As a Demand Generation Specialist, you will play a crucial role in driving awareness, interest, and ultimately, demand for our cyber insurance products. You will be responsible for developing and executing comprehensive demand-generation strategies to attract and engage potential customers, generate leads, and support our sales team in achieving revenue targets. You will be responsible for:

  • Planning, and executing multi-channel demand generation campaigns across multiple channels, including email marketing, social media, content marketing, webinars, events, etc.
  • Working closely with sales and leadership to identify and prioritize target accounts based on strategic criteria such as revenue potential, industry, and fit with our ideal customer profiles
  • Working on comprehensive account-based marketing strategies and plans tailored to key accounts, focusing on driving awareness, engagement, and conversion.
  • Utilizing marketing automation and personalization tools to deliver targeted messaging and content to key stakeholders within target accounts.
  • Tracking and analyzing key metrics and KPIs to measure the effectiveness of ABM initiatives.
  • Collaborate closely with sales teams to align marketing efforts with account-specific sales strategies and objectives, and providing regular updates and insights to stakeholders.

Ideal Profile

  • You possess a Bachelor's degree in Marketing, Business Administration, or a related field, and have at least 3 years of experience in account-based marketing, demand generation, or B2B marketing roles, preferably within the insurance or cybersecurity services industry.
  • You have a solid understanding of account-based marketing principles, strategies, and best practices.
  • You have hands-on experience with marketing automation platforms and CRM systems
  • Proficiency in data analysis tools would be advantageous to measure and optimize campaign performance
  • You are an analytical, result-oriented professional with the ability to manage multiple projects and priorities
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
  • You thrive in fast-paced startup environments.

What's on Offer?

  • Join a well funded cybersecurity company founded by cyber leaders to uplift the cyber risk ecosystem across small and large enterprises, service providers and insurers

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