Regional Head, SMB Demand Generation

2 weeks ago

Singapur, Singapore Grab Full time

Get to know our Team:

GrabAds and Monetisation allows Merchants, Advertisers and Agencies to engage the Grab Audience via innovative online and offline marketing and advertising experiences. Through our unique ecosystem and transacting user base, our clients are able to reach their desired audiences at scale, while driving measurable business outcomes.

We would like You to join our journey to create value for our users, drivers, merchants, and advertising partners, while continuing to make everyday lives better across Southeast Asia.

Get to know the Role:

You will report to the Regional Head of GrabAds and Monetisation.

As the Regional Head of SMB Demand Generation, you will lead the development and execution of Grab's omnicommerce, marketing promotions and advertising strategy for small and medium-sized businesses (SMB). Working with cross-functional teams, your focus will be on driving revenue growth through tailored marketing and advertising solutions for SMBs. You'll manage a team and collaborate with leaders from various departments (e.g. Country Operations, Technology functions, Sales & Support, Marketing, etc) to create a compelling Self-Serve promotions, ads and consumer engagement platform solution. Your responsibilities include business planning and execution, people leadership and team management in order to achieve the team's target metrics.

General Responsibilities:

Strategy Development: Develop a comprehensive SMB omnicommerce, marketing promotions and advertising self-serve and sales strategy aligned with business goals and market trends. Revenue Generation: Drive revenue growth by identifying monetization opportunities and optimizing SMB promotions, advertising and engagement campaigns. Customer Acquisition and Retention: Develop strategies to acquire new SMB merchants while ensuring high customer satisfaction and retention rates. Set clear pipeline management goals and KPIs for the team across multiple opportunity areas Performance Reporting: Monitor key performance indicators (KPIs) and provide regular reports to stakeholders. Product Development: direct product input to the design and build of our SMB platforms working alongside our Product & Engineering leadership Cross-functional Collaboration: Work closely with sales, marketing, and product teams to align SMB promotions, advertising and engagement efforts with overall business strategies. People & Org leadership: Build (i.e. hiring, coach, develop, motivate) a high performing and culturally aligned team of Grabbers Be a Role Model by ensuring a healthy working culture based on mutual respect and by personally embodying and demonstrating Grab principles.

The day-to-day activities

Identify and drive business, product, and operational marketing requirements needed to support SMB merchants utilizing Grab's SMB self-serve promotions, advertising and engagement services Deploy the Grab merchant marketing platform solution to merchants and train the merchant commercial teams through collaboration with Product Marketing, Sales Enablement and Customer Success teams. Gain a deep understanding of local needs for SMB merchants on how their businesses operate, and what challenges Grab can help alleviate to make them successful through our solution offerings. Design and Deploy scalable processes across Grab in collaboration with Marketing, Product, Operations, and Finance functions to support a high volume of Merchant partners. Collaborate with business units on joint SMB marketing programs and activities. Forecasting and provide performance reporting: Monitor key performance indicators (KPIs) and provide regular reports to business dashboard benchmark designed KPIs Organize and drive weekly updates, meetings, and communication across countries, product & engineering stakeholders. Oversee team's people management aspects including managing a highly motivated team, hiring / coaching / mentoring / retaining best-in-class performers, resource planning, career development and providing guidance for your Team Leads. Provide a conducive and progressive team environment for growth and learning.

​​The must-haves:

Solid proven track record leading B2B sales or general management with experience working with SMBs across Southeast Asia Previous experience with Self-Serve online sales platforms and customer adoption strategies Sound understanding & experience of marketing deals, digital Ads Ecosystem for both Online & Offline experiences Experience leveraging sales enablement tools (CRM, Content, Marketing Automation) Demonstrated experience designing, implementing, and enforcing cross functional processes Excellent communication & presentation skills with the ability to transmit across different level stakeholders Analytical with a strong bias for data-based decisions Team Player with the ability to work across a matrix environment in a fast paced environment Strong organizational skills with the ability to manage multiple concurrent projects Proven experience building and leading high performing teams in similar capacities.

DEI Statement

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

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