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Assistant Manager/Manager, Sales
4 weeks ago
Changi Airport Group is looking for a dynamic and experienced Assistant Manager/Manager, Sales & Marketing to join our Airport Community (Non-Traveller) Team. The successful candidate will play a pivotal role in managing the end-to-end staff customer lifecycle, focusing on customer acquisition, value extraction and retention strategies. This position offers a unique opportunity to shape staff customer engagement within the non-traveller community at Changi Airport.
Key Responsibilities:
1. CRM
Overall in-charge of the Changi Rewards Staff Program (CRSP), looking after policy formulation, implementation and enforcement. Develop and execute comprehensive CRM and omnichannel marketing strategies for CRSP to drive customer acquisition, conversion/value extraction and retention within the non-traveller community. Implement data-driven approaches to optimize customer lifecycle management and enhance customer liftetime value. Collaborate with cross-functional teams to ensure alignment of CRM and omnichannel marketing initiatives with overall business objectives. Monitor and conduct analyses/experiments across customer segments and spending behavior to derive Sales & Marketing Plan2. Sales & Marketing
Formulate and execute Sales & Marketing plan in accordance with business objectives across omnichannel (e.g. Airside, Landside, iShopChangi) Execute and scale sales programs/initiatives to drive revenue growth Provide marketing support for Business Development initiatives Content owner for Staff Channels (App/Website), ensuring quality and accuracy Grow Staff Awareness & Engagement rates for Staff ChannelsQualifications:
Bachelor's degree in Marketing, Business, or related field. Minimum of 5 years of experience in CRM, digital marketing, or related roles. Proven track record of successfully managing end-to-end customer lifecycle strategies, including acquisition and value extraction. Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent communication and collaboration skills to work effectively with internal and external stakeholders. Able to work independently with high initiative, drive and determination to succeed Experience in the e-commerce, aviation or travel industry is advantageous.If you are passionate about leveraging CRM and digital marketing strategies to drive customer engagement and value creation within the non-traveller community at Changi Airport, we invite you to apply for the Assistant Manager/Manager, Sales & Marketing role. Join us in shaping the future of Changi Airport.
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