Modern & Luxury On-Trade Channel Senior Manager, Singapore
2 months ago
Our Craft
Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.
Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.
Embrace Excellence
Reporting to the Head of Commercial & (Co)Owned Retail, Singapore – Modern & Luxury On-Trade Channel Senior Manager, Singapore is responsible and accountable for the Commercial Management and Customers Strategy vision, and its best-in-class execution and delivery of key commercial objectives (achievement of top line sales revenue and volume targets, gross profitability, allocation optimization) and brand presentation in the Modern & Luxury On Trade for the Singapore market across TEG portfolio
The key objective of the Modern & Luxury On-Trade segment development is to recruit and acquire new consumers by maximising brand and product availability through targeting the right quality of accounts and exceptional execution of relevant brand activations.
Make an Impact
Develop, manage and execute the channel strategy, communicating the channel's vision and roadmap. Contribute to gross-to-net revenue maximisation through effective Commercial strategies such as allocation optimisation, channel-product mix management and optimisation of selling cost/trade investments in the Modern & Luxury On-Trade segment. Work with local wholesalers on alignment of allocations, target distribution and fulfilment of order deliveries to outlets BPs. Drive best-in-class Modern & Luxury On-Trade Distribution Segmentation and Strategic Visibility execution excellence with The Macallan as primary focus through implementation of key programmes such as Spiritual Home and strategic collaboration with key accounts to continuous elevate the salience and brand equity at Trade.Ensure high quality consumer activation in terms of programme planning and implementation, in partnership with internal functions when/where relevant (Marketing and Boutique) to maximize brand impact in a cohesive and consistent manner, solidifying Singapore as Brand Lighthouse for SEAPAC. Lead, coach, develop and drive a high performing, capable Modern & Luxury On-Trade team through strong leadership to achieve Commercial (sales and volume revenues, profit maximisation) and brand plans at Trade. Establish, manage and maintain strong relationships with key outlet customers through periodic visits to achieve sales plan and prepare for future growth opportunities. Build strong relationship with strategic Modern On Trade accounts, hospitality and fine dining associations such as World’s/Asia Bars to seed growth opportunities and potential partnerships. Effectively negotiate outlet contracts with customers with the aim to maximize investment ROI and optimise price support/selling cost budget.
Your Talent and Skills
At least 10 years B2B sales leadership or national key account management capacity in premium consumer goods segment, wine and spirits, F&B or hospitality segment with minimum 6 years people management and stakeholder management experience. Understanding of the Modern & Luxury On-Trade dynamics of the wine and spirits landscape in Singapore Understanding of the luxury/prestige consumer goods market in Singapore Appreciation for wine and spirits category, and the nightlife lifestyle Driven, self-motivated, proactive and positive with a can-do mindset Well-developed stakeholder management skills (internal/external) Strong negotiation, numerical and analytical skills Strong interpersonal, customer relation and communication skills Well-developed motivation and coaching skills Effective time management and organization skills with attention to detail and accuracy Knowledge in MS Office, Sales Force or Power BI-
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