Manager - Overseas Business Development (PG-SmartCampus)

6 months ago

Singapur, Singapore Global Schools Foundation Full time

Job Description

JOB DESCRIPTION
I. JOB DETAILS
Job TitleDy Manager, Overseas Business Development
Manager, Overseas Business Development
Sr Manager, Overseas Business DevelopmentSubstantive Grade
DepartmentAdmissions
Reporting Supervisor
Number of Staff TBCNo of Direct ReportsTBC
Job Titles of Direct ReportsTBC
Budget Responsibility TBC
II. JOB PURPOSE
To ensure the smooth processing of new student admissions and ensure admission of new students into the school.

III. KEY RESPONSIBILITIES
FunctionalStudent Admissions and Administration
Execute sales goals for the region, Forecast Annual, Quarterly and monthly student enrolment goals through overseas agent network
Develop agent network in overseas market- China, HK, Taiwan etc.
Develop admissions strategies through information analysis and recommendations; establish functional objectives in line with organizational objectives
Meet the monthly admission target by managing end to end marketing and sales strategy across the defined territory in accordance with the Budgeted numbers.
Ensure all relevant details are updated on the CRM for reference and review.
Plan regular training and knowledge enhancement sessions for Agent network
Facilitate new parents with Admissions process
Design, develop and constantly improve the customer interfaces related to the admissions procedure, practice, counselling techniques and service standards
Administer students’ admission, student visas, policies and procedures, rules and regulations, in compliance with Ministry of Education and academic progression requirements
Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency

Sales and Marketing
Develop ideas on increasing enrolment numbers
Plan and implement marketing activities to agreed budgets, admissions targets.
Conduct market research, competitor surveys and customer surveys
Be aware of market trends and reports shifts in marketplace to Management
Identify new channels to reach target audience-Agent Network, relocation Agents, Education consultant etc.
Attend corporate visits, Educational events, Overseas brand promotion activities for driving enrolments

Communications
Coordinate with Marketing and communication team for school website, newsletter, brochures and written communication – for Language translation and prepare messaging matrix

Event Management
Assist in organising various school activities and programs, including orientation, parent-and-teachers events, open house, extra-curricular activities, school and public fair
Represent GIIS in various open house events, seminars, conferences, workshops etc. and build a network in the education space.
People InteractionAttend to walk-ins, phone calls and emails admission enquiries professionally.
Establish good relationships with new parents and potential parents
OthersFormulate monthly admission targets
Project quarterly admissions accurately
Strong knowledge of the education industry and capability to build a robust sales strategy.
High stakeholder management skills
Able to multitask in a fast-paced environment & able to prioritize responsibilities.
Must be able to make a high level of influence, and have the ability to manage change.
Technology savvy.
IV. JOB REQUIREMENTS
Minimum QualificationsGraduates or Master Degree holders
ExperienceMinimum 5 years of experience in Admissions management with a school or in similar customer facing roles
Should have experience in managing hands-on customer-facing team
Held leadership positions in the previous roles in the education industry for at least 3 years
Willing to travel overseas market extensively
Proficiency in Mandarin language is preferred to cater to create Agent network in countries like China, Hong Kong , Taiwan etc.
V. KEY INTERACTIONS
Key Internal Contacts Key External Contacts
Admissions Team
Director of School Operations
Global Student Acquisition HeadParents
Students

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