Senior Manager, Sports Marketing SEA

3 weeks ago

Singapur, Singapore adidas Full time

Purpose & Overall Relevance for the Organization:

 

adidas partners some of the biggest athletes, teams, events and cultural influencers around the world. The Sports & Culture Marketing (Brand Partnerships) team is at the heart of these partnerships, helping shape an industry leading portfolio that delivers adidas’s voice to the global audience.

 

As adidas looks to expand it’s Brand Partnership footprint in South East Asia, the team is looking for an experienced Sports & Culture Marketing leader to build and drive the Regional Strategy that is informed by deep industry knowledge across key sports & cultural pillars that resonate with SEA consumers.

 

Reporting into the Brand Director, SEA, this individual will be responsible for building a market leading and diverse portfolio of partners, athletes, clubs and federations that support brand and category growth. Identifying and utilizing partners at key moments to tell product and brand stories that position adidas as the top-of-mind brand in the market.

 

To ensure positive development of adidas brand image through a diverse partner portfolio and drive best in class activation of our SEA Brand Partner portfolio.

 

 

KEY RESPONSIBILITIES:

Planning & Strategy

  • Build and own the SEA Brand Partner strategy in alignment with Global/Emerging Market Brand & Category objectives.
  • Build a robust brand partner portfolio that drives impact across all SEA countries, delivering local market relevance for our global brand.
  • Strategically phase & build our brand partner portfolio to deliver maximum impact during key sports & cultural moments. Ensure we have the right partners at the right time to deliver impactful brand storytelling.
  • Drive the annual portfolio planning to ensure futureproofing, freshness, and efficient investment.
  • Drive data driven decision making and investment strategies across SEA.
  • Drive a strategic mindset to the Brand Partner function across SEA.
  • Manage the process with SEA countries to identify, assess, secure and maintain industry best portfolio of talent that reflects our Brand positioning.
  • Manage contract negotiations & strategies to secure partners across SEA.

 

 

 

Partner Activation

  • Manage the delivery of industry leading partner activations to drive awareness of our partnerships and brand/product heat.
  • Manage the creation of partner activation calendars with SEA countries to support key brand moments, leveraging our brand partners to deliver brand & product storytelling.
  • Oversee the SEA partner seeding program to deliver optimal outcomes for our brand across SEA.
  • Drive the amplification of our brand partners through campaign activity.
  • Manage audits & reviews of our brand partner activity.
  • Oversee entitlement utilisation to ensure we are maximising benefits and driving ROI through our partnerships.
  • Manage global events and partner visits in case of being host market.

 

 

Relationships & Servicing

  • Manage the consistent deliver of industry best service to our partners.
  • Manage key industry relationships across the region. Leverage these relationships to unlock brand opportunities and benefits.
  • Drive the integration between brand partners and adidas internal departments, including brand activation, omni-channel PR/newsroom and sales.  

 

 

Operations

  • Ensure all Sports Marketing contract negotiations and operations comply with the Global Sports Marketing Policy and are in line with local budget guidelines. 
  • Manage the SEA Brand Partner budget.

 

 

KPIs:

  • Creation & execution of the SEA Brand Strategy aligned to business & category objectives
  • Annual review & analysis of portfolio
  • Long term planning to deliver ‘always on’ healthy portfolio
  • Portfolio depth and brand alignment
  • Impactful utilisation of partner rights
  • MaEx management & securing YOY increases
  • Internal compliance adherence

 

 

Key Relationships:

  • SEA Brand & Category Management
  • SEA Country Managers & Brand Activation/SpoMa & CM leads
  • EM Hub Brand partners and Brand Activation
  • Legal SEA
  • Finance SEA
  • External Agencies
  • Athletes, Influencers, federations, and clubs

 

 

Knowledge, Skills & Abilities:

  • Senior Manager with strong interpersonal, influencing skills and deep sports marketing knowledge.
  • Extensive Sports Marketing experience with strong industry knowledge and established industry contacts.
  • Strategic Marketing Management experience.
  • Multi-functional brand marketing experience.
  • Proven methodological skills (e.g. Business planning, strategic development).
  • High degree of commercial and business acumen knowledge related to sports marketing.
  • Strong negotiation skills and contract negotiating experience.

 

 

Required Education and Experience / Minimum Qualifications: 

  • Bachelors in related field
  • Minimum 10 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing
  • Advanced user of MS Office suite of products
  • Fluent in written and spoken English is a must.

 

  • Senior Marketing Manager, Sports SEA

    2 weeks ago

    Singapur, Singapore adidas Full time

    Job Title: Senior Manager, Sports Marketing SEAAbout the Role:adidas is seeking a seasoned Sports Marketing professional to lead the development and execution of our brand strategy in South East Asia. As Senior Manager, Sports Marketing SEA, you will be responsible for building and driving a market-leading portfolio of partners, athletes, clubs, and...

  • Senior Manager, Sports Marketing SEA

    3 weeks ago

    Singapur, Singapore adidas Full time

    Job Summary:adidas is seeking a Senior Manager, Sports Marketing SEA to lead the development and execution of the company's sports marketing strategy in the Southeast Asia region. The successful candidate will be responsible for building and maintaining relationships with key stakeholders, including athletes, influencers, and partners, to drive brand...

  • Manager, Sports Marketing SEA

    2 weeks ago

    Singapur, Singapore adidas Full time

    Purpose & Overall Relevance for the Organization: adidas partners some of the biggest athletes, teams, events and cultural influencers around the world. The Sports & Culture Marketing (Brand Partnerships) team is at the heart of these partnerships, helping shape an industry leading portfolio that delivers adidas’s voice to the global audience.  As adidas...

  • Senior Marketing Manager, Sports and Culture

    3 weeks ago

    Singapur, Singapore adidas Full time

    Job Title: Senior Manager, Sports Marketing SEAAbout the Role:adidas is seeking a seasoned Sports Marketing professional to lead the development and execution of the Regional Strategy for Sports Marketing in South East Asia. As a key member of the Sports & Culture Marketing team, you will be responsible for building and driving a market-leading portfolio of...

  • Sea Global Leadership Development Program

    2 months ago

    Singapur, Singapore Sea Full time

    About Sea Global MAPSea's 2-year flagship program for aspiring graduates who seek to create a purposeful impact with technology, and become future leaders of the industry.The program consists of 4 rotations that are 6 months long each - for you to gain in-depth and diverse exposure across our Core Businesses.We are looking for talented individuals who are...

  • Sports Partnerships Director

    1 month ago

    Singapur, Singapore Creative Artists Agency Full time

    Job Title: Director/Snr Manager – PartnershipsCreative Artists Agency (CAA) is a leading entertainment and sports agency with a global presence. We are seeking a highly skilled Director/Snr Manager – Partnerships to join our team in the Asia Pacific region.Key Responsibilities:Develop a commercial strategy for our sports property clients, including...

  • Sports Partnerships Director

    4 weeks ago

    Singapur, Singapore Creative Artists Agency Full time

    Job Title: Director/Snr Manager – PartnershipsCreative Artists Agency (CAA) is a leading entertainment and sports agency with a global presence. We are seeking a highly skilled Director/Snr Manager – Partnerships to join our growing team in the Asia Pacific region.Key Responsibilities:Develop a commercial strategy for our sports property clients,...

  • Project Management

    7 months ago

    Singapur, Singapore Sea Full time

    Sea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate engineers have charted...

  • Global Management Associate

    2 weeks ago

    Singapur, Singapore Sea Full time

    About Sea Global MAPSea's 2-year flagship program for aspiring graduates who seek to create a purposeful impact with technology, and become future leaders of the industry.The program consists of 4 rotations that are 6 months long each - for you to gain in-depth and diverse exposure across our Core Businesses.Note: You may only apply for one core business...

  • Recruitment Intern

    5 months ago

    Singapur, Singapore Sea Full time

    Sea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate engineers have charted...

  • Director/Snr Manager – Partnerships

    5 months ago

    Singapur, Singapore Creative Artists Agency Full time

    Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service,...

  • Senior QA Engineer

    5 months ago

    Singapur, Singapore Sea Full time

    About Sea Labs IndonesiaSea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate...

  • Assistant Manager, Newsroom

    3 days ago

    Singapur, Singapore adidas Full time

    Purpose & Overall Relevance for the Organization:The Newsroom position plays a pivotal role in shaping and implementing social media and partner content strategy for adidas SEA. As the creative engine and most trend-savvy pillar of the brand activation team, this role stays abreast of the latest social media trends to drive inspiring, engaging and empowering...

  • Senior Site Reliability Engineer

    2 months ago

    Singapur, Singapore Sea Full time

    About Sea LabsSea Labs is at the core of the Sea platform development, supporting diverse business lines from e-commerce, supply chain, games, payment, and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, passionate engineers have charted...

  • Communications Intern, Sea Communications

    7 months ago

    Singapur, Singapore Sea Full time

    The Sea Communications team manages Sea’s global external communications and provides Corporate Communications support for Sea and its brands.We seek individuals passionate about the tech industry and communications to support our efforts in strengthening our corporate identity and communication initiatives. This internship offers a unique opportunity to...

  • QA Engineer

    5 months ago

    Singapur, Singapore Sea Full time

    About Sea Labs IndonesiaSea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate...

  • Technical Trainer

    5 months ago

    Singapur, Singapore Sea Full time

    Sea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate engineers have charted...

  • Senior Back End Engineer

    5 months ago

    Singapur, Singapore Sea Full time

    About Sea Labs IndonesiaSea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate...

  • QA Engineer

    3 months ago

    Singapur, Singapore Sea Full time

    About Sea Labs IndonesiaSea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate...

  • Senior Back End Engineer

    5 months ago

    Singapur, Singapore Sea Full time

    About Sea Labs IndonesiaSea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate...