Marketing and Digital Excellence Manager
6 months ago
MARKETING AND DIGITAL EXCELLENCE MANAGER, SINGAPORE
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ABOUT ASTRAZENECA
BUSINESS AREA – Singapore Marketing Company, Innovation & Business Excellence
What you’ll do
Lead for assessing marketing capabilities of marketers and upskilling of marketing function, and liaison with global marketing excellence. Commercial lead for strategic and execution planning process and responsible for cross-functional team’s readiness for all reviews by Asia Area. Lead for marketing induction program for new marketers. Responsible for creating/updating content and deliver a meaningful induction program for new joinees. Lead for launch excellence activities and tracking of marketing KPIs. Support market research. Lead for patient centric mindset, development of user journeys and integration of patient mapping activities into brand planning and execution. Lead for digital capability development. Drive omni-channel capabilities and support brand teams to plan and execute omni-channel campaigns in collaboration with IT. Drive insights and analytics capabilities so that marketers make informed choices/decisions based on data from multichannel platforms. Lead advance segmentation and targeting (micro-segmentation) capabilities so that marketers can focus on customization and personalization of campaigns for improved and seamless hyper-personalised customer engagement Drive continuous innovation and be the change agent to drive continuous improvement in marketing capabilities so that marketers feel confident and comfortable trying new things Project manager for select strategic projects.Essential for the role
Bachelor’s degree You have 6 years of working experience with minimum of 2 years marketing experience in the pharmaceutical, biotech, medical device or healthcare industry. Proven good understanding of omni-channel engagement capabilities Experience in utilizing latest digital tools & trends to improve customer reach & engagement Demonstrated leadership, negotiation and communication skills Demonstrated ability to lead and produce results in a matrix environment: “Lead without Authority” Shown skill in Microsoft Office product suite (Word, Excel, PowerPoint)
Desirable for the role
Why AstraZeneca?
So, what’s next?
Date Posted
06-Jun-2024Closing Date
05-Jul-2024-
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