Senior Manager, Brand Portfolio Activation and Standards, APEC

1 month ago

Singapur, Singapore Marriott International, Inc. Full time

JOB SUMMARY

The Senior Manager – Brand Portfolio Activation and Standards has three primary responsibilities;

Co-develop strategic planning, activation, execution and communications for multi-Brands projects, initiatives and programming. Partner with Brand Management Leaders and Regional Operations Leaders to ensure Brand standards are relevant for APEC. Ensure on-Brand products are distinctively different from the different brand or brand segment in our continent.

The position collaborates across relevant stakeholders in global and continent Brand management and Brand operations team, regional operations, GDAP, DDO, as required to deliver clear, desired outcomes. The incumbent will also have cross functional planning process and responsibilities to minimize work duplication within the Brand team. Involvement and support to all Brands, specifically priority Brands should be expected for this role.

SCOPE

Responsible for the management of Brand portfolio work as determined by the VP:

Key project facilitation and integration across APEC Liaison between global and continent brand management and brand operations Continent guest experience branded products subject matter expert 

CANDIDATE PROFILE 

Education and Experience 

Hotel operations experience is strongly preferred  Prior Luxury brand operations experience is an advantage Five or more years of above property management experience. International work experience strongly preferred. Languages: Proficiency in English required; Proficiency in reading and writing other Asian languages strongly preferred. Knowledge of collaboration efforts with global brand operations team is preferred Experience in managing and directing strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must. Good presentation and communication skills Proven ability to co-lead and work with cross-functional teams in support of specific business priorities. Demonstrated ability to take complex projects and efforts from conception to successful execution. Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements. Ability to simultaneously manage multiple projects. Strong team player and ability to foster relationships and collaborate across disciplines

CORE WORK ACTIVITIES 

Managing Projects and Priorities

Co-develop specific goals and plans to prioritize, organize, and accomplish desired work scope as defined by the VP Assist Brand Management teams with executional advice for on-brand products and brand standards. Analyzes information and evaluates results to choose the best solution and solve problems. Thinks creatively and practically to develop, plan, and implement new Brand portfolio / brand segment programming or initiatives. Understand and able to deliver strategic reporting and on-brand presentations, etc. as requested. Provides recommendations to improve the effectiveness of processes or programs. Understands and meets the needs of key stakeholders when it comes to Brand portfolio work. Supports achievement of performance goals, budget goals, team goals, etc.

Brand Strategy & Planning

Partners with key stakeholders to work on priority Brands and related projects or initiatives Educates/communicates on-brand product strategy, positioning and implementation Educates/communicates Brand Standards to a wider audience, not limited to Brand Management Leaders, GMs, Ops Leaders  Acts as an advocate for Brand Standards compliance in the continent.

Brand Performance & Development

Pulls through global brand operations strategies while ensuring alignment to APEC and market specific objectives Supports the effective pull-through and localization of specified new brand initiatives in APEC Partners with brand team and other market resources to ensure on-brand products and guest journey are delivered Constantly monitor brand performance (guest experience) and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives

Operations & Culture

Responsible for regular brand operations and brand standards communication with the field and hotels. Work closely with properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs.  Provides opening brand support for HALO new hotels as requested. Ensure all branded operations elements of openings are on strategy

Style & Design 

Provides guidance on branded guest journey operational design-related aspects of experience programming (sensory experience elements, look books) and engages with AVP/ADOPS/Regional Ops leader/Hotels to execute.

MANAGEMENT COMPETENCIES 

Leadership

Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.  Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

Managing Execution

Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.  Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
 

Generating Talent and Organizational Capability

Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.


Learning and Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
◦ Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability. Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
◦ Basic Computer Skills - Uses basic computer hardware and software personal computers, word processing software, Internet browsers, etc.).
◦ Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
◦ Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
◦ Reading Comprehension – Understands written sentences and paragraphs in work related documents.
◦ Writing - Communicates effectively in writing as appropriate for the needs of the audience.

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