Director, Marriott Bonvoy

JOB SUMMARY

The Director Loyalty Marketing & Portfolio Marketing APEC is one of the member in the Loyalty Marketing team. This role has responsibility for:

Portfolio Marketing  Marriott Bonvoy Moments Experiential activation & Partnerships  Destination Marketing

This role will work close collaboration with global, continent and area teams to plan and create a closer bond between our guests and our portfolio and loyalty program by creating immersive and memorable experiences in a manner that is locally relevant and aligned with global strategy. In addition, this role is responsible for driving marketing performance within the region. 

Success in this role requires strong organizational skills, strategic thinking, and the ability to manage multiple priorities at the same time. This position will work closely with other departments within Marriott’s Corporate Headquarters as well as the continent/region/area offices. 

CANDIDATE PROFILE 

Education and Experience 

4-year degree from an accredited university in Business Administration, Marketing, or related major 4-5 years of relevant professional experience in program management, marketing strategy, digital or related function, demonstrating progressive career growth and pattern of exceptional performance.

Key experience includes:

Working with multi-disciplinary teams to achieve a common goal. Strong ability to manage through influence rather than direct reporting relationships Project management skills, including a demonstrated ability to lead multi-functional project teams to drive concrete results and actions Must have excellent relationship development and management skills with both internal and external business partners; ability to say no with defensible business rationale Proven ability to interact and influence all levels of the organization through persuasive communication and analysis Analytical mindset and familiarity with financial principles  Experience managing and delivering multiple projects simultaneously Experience marketing through various channels: properties, contact centers, direct mail, email, web, social media, etc

CORE WORK ACTIVITIES 

Strategy & Planning 

Work with senior management and other colleagues for strategy planning and execution Responsible for planning and directing best-in-class Loyalty Marketing campaigns that differentiate Marriott Bonvoy and portfolio from competitors and gather attention from consumers and press.  Serve as a regional point of contact and work across the organization / stakeholders to develop cohesive event strategy and identify areas of opportunity for amplification of campaigns via partnerships and/or buzz-generating tactics.  Other core work activities include the followings but not limited to: Regional connection point Ideation & Concepting  Research, trends, and POV analysis  Agency identification & recommendation  RFI/RFP development & distribution  Campaign execution within a quick turnaround time

Portfolio & Destination Marketing 

Pull through global multi-brand messaging and Portfolio/Loyalty creative / messaging Custodian of Marriott Bonvoy brand in continent, working with various teams to ensure on-brand pull through  Marketing Campaigns: Plan, coordinate, and execute marketing campaigns that showcases the portfolio and affiliation to key brands. Collaborate with cross-functional teams, agencies, and vendors to create compelling content and creative assets. Develop and implement comprehensive destination marketing strategies to drive key performance outcomes (awareness, consideration and bookings) Market Research: Conduct / Provide inputs to market research and competitor analysis to identify market trends, consumer preferences, and opportunities for Marriott Bonvoy. Use data-driven insights to refine marketing strategies. Content Development: Create and curate content to support marketing initiatives and engage target audiences. Performance Analysis: Track and analyze the effectiveness of portfolio and destination campaigns. Use key performance metrics to measure the impact of campaigns and make data-driven decisions.

Experiential Activation & Partnerships

Executes and monitor experiential campaigns that drive conversation and engagement with loyalty program and portfolio in a meaningful way.  Ensure campaign marketing plan is executed flawlessly and in line with the marketing rights negotiated for the partnerships Direct and provide guidance to a group of the work of a group of individuals  Other core work activities include the followings but not limited to: Buzz activation / project management RACI/stakeholder alignment & approvals Budget management Agency management Messaging & PR alignment Pre, during & post communications KPI measurement & reporting

MANAGEMENT COMPETENCIES 

Leadership

Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.  Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

Managing Execution

Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.  Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability 

Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Communications-The ability to use knowledge of communication strategies to effectively convey and disseminate information in a way that enables understanding, “buy in,” and action. Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Sales and Marketing-Knowledge of sales and marketing concepts including principles and methods for showing, promoting and selling products or services as well as marketing strategies and tactics. Basic Competencies - Fundamental competencies required for accomplishing basic work activities.  Basic Computer Skills - Uses basic computer hardware and software personal computers, word processing software, Internet browsers, etc.). Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. Reading Comprehension - Understands written sentences and paragraphs in work related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience.

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