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Senior Manager, Luxury Brand Marketing, APEC
4 months ago
JOB SUMMARY
Manages execution of brand marketing programs and initiatives for all Luxury Brands in APEC Support respective continent brand teams to align consumer-facing messaging and drive brand reputation Partners with the respective continent and/or regional/area marketing teams to localize the expression of the brands with full funnel efforts, not limited to PR, advertising, communications, etc. in the respective markets across APEC Manage the work with loyalty marketing team to associate our award-winning Brands and drive affiliation to Marriott Bonvoy. Manage relevant programs to grow and activate our key source markets. Manages the assignments and projects with the Performance and Digital teams to deliver efficient and effective media plans, including the brands’ social media strategy. Work with area marketing teams to develop effective continent and country/market level marketing programs that continuously drive brand awareness, preference, market share and topline performance. CANDIDATE PROFILE
Education, Experience & Requirements
CORE WORK ACTIVITIES
Brand Strategy & Planning
Brand Performance & Development
Execute global brand marketing strategies while ensuring alignment to APEC or country/market specific objectives. Is responsible for the effective pull-through and localization of new brand marketing or partnerships initiatives in the APEC region. Develops compelling presentations to ensure owner community and other key stakeholders are well informed with brand marketing updates. Constantly monitors brand performance and align appropriate actions with the relevant cross function teams to achieve the brand and continent objectives.Operations & Culture
Is responsible to partner with Brand Management Leaders for regular brand marketing communication with the field and hotels. Provides openings and/or conversions support for new hotels, particularly HALO properties and coordinates with openings and regional teams to ensure all elements of the ‘marketing efforts’ are executed on brand.Marketing & PR
Is responsible for executing effective brand marketing programs that achieve/surpass brand and continent performance goals. Is responsible for executing customer-facing brand communications, not limited to brand-voice copywriting, use of the various assets and materials to ensure an on-brand communication style. Partners with the APEC PR/Communications team and the area/field marketing teams to develop and execute buzz for the brands in APEC Ensure brand partnership activities provide brand equity benefits and enhance the guest experience.Integrated Marketing Planning and Strategic Execution
Manage and support the continent destination marketing strategy. Focused on key source markets, leisure destinations and KPIs. Engages agencies, as required, in project to deliver the creative design and execution process to bring a program to market. Ensures consumer messaging is clear. Is responsible for ensuring the outcomes of a project are aligned to the vision of the key stakeholders Reviews program performance in real time and modifies program as directed. Monitor competitive activity in the category.Promotions/ Partnerships
Manage the work related to Revenue Strategy, develops and executes promotions/offers that drive KPIs for the continent or market (., Enrollment goals, direct channel goals, driving leisure revenue, . Partner with analytics team to ensure proper tracking and communication of all programs.MANAGEMENT COMPETENCIES
Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.Managing Execution
Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.Building Relationships
Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.Generating Talent and Organizational Capability
Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.◦ Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability. Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
◦ Basic Computer Skills - Uses basic computer hardware and software (., personal computers, word processing software, Internet browsers, .
◦ Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
◦ Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
◦ Reading Comprehension – Understands written sentences and paragraphs in work related documents.
◦ Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
