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Senior Brand Manager

2 months ago

Singapur, Singapore Luxasia Full time

Job Summary:

Luxasia is seeking a highly skilled Senior Brand Manager to oversee the company's portfolio of luxury beauty brands. The ideal candidate will have a strong background in brand strategy, marketing, and sales, with a proven track record of driving business growth and expansion.

Key Responsibilities:

Brand Strategy and Development:

  • Develop and implement a comprehensive brand strategy to drive business growth and expansion.
  • Collaborate with brand partners to develop business strategies, objectives, and targets for the respective brands.
  • Conduct market trend and competitor trend analysis, consumer insights, and plan proactive actions to stay ahead of the competition.

Channel and Retail Marketing:

  • Responsible for channel distribution growth and expansion of the brand.
  • Develop new business opportunities by analyzing business needs and brand requirements.
  • Develop and implement a go-to-market channel marketing plan, including promotion, animation partnerships, and consumer activations.
  • Communicate effectively with all channel partners to align, plan, and execute all product and trade marketing objectives, plans, and activations.

Product Management:

  • Responsible for the overall achievement of sales and profit targets of the brand.
  • Budget Management: Responsible for full P&L, including managing the A&P budget.
  • Responsible for all forecasting and sampling management for product launches and trade and retailer activities.

Customer Relationship Marketing (CRM):

  • Build and implement marketing plans (recruitment, CRM, events, and promotions).
  • Ensure that customer segmentation remains up to date and relevant for each campaign.
  • Develops relevant and engaging brand communications behind the right product mix.

Requirements:

  • Minimum 5 years of experience in the beauty/FMCG/luxury/consumer/retail industry.
  • Strong expertise in driving business/brand strategy & execution (sales, marketing, media, PR, and market development).
  • Good analytical skills with the ability to grasp numbers and problem-solving.