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Senior Brand Manager
2 months ago
We are seeking a highly experienced and skilled Senior Brand Manager to join our team at Marina Bay Sands. As a key member of our marketing team, you will play a critical role in developing and implementing our brand strategy, driving business growth, and enhancing our brand reputation.
Key Responsibilities- Brand Strategy and Development: Develop and implement comprehensive brand strategies that align with our business objectives and enhance our brand reputation.
- Marketing and Advertising: Lead the development and execution of marketing and advertising campaigns that drive business growth and engagement.
- Team Management: Manage and mentor a team of marketing professionals, providing guidance and support to ensure the successful delivery of marketing initiatives.
- Collaboration and Communication: Collaborate with cross-functional teams, including sales, operations, and customer service, to ensure alignment and effective communication of marketing strategies and initiatives.
- Brand Asset Management: Oversee the development and maintenance of all brand assets, including visual identity, messaging, and tone of voice.
- Budget Management: Manage and optimize marketing budgets to ensure effective ROI and alignment with business objectives.
- Performance Measurement and Analysis: Develop and track key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven decisions to optimize future campaigns.
- Education: Bachelor's degree in Marketing, Business, or related field.
- Experience: At least 8-10 years of experience in brand management, marketing, or a related field, with a proven track record of driving business growth and enhancing brand reputation.
- Skills: Strong understanding of branding principles, marketing strategies, and campaign execution. Excellent communication, leadership, and project management skills. Ability to analyze data and make informed decisions.