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Senior Brand Manager

1 month ago

Singapur, Singapore Luxasia Full time

Job Title: Senior Brand Manager

Job Summary:

We are seeking a highly skilled Senior Brand Manager to join our team at Luxasia. As a Senior Brand Manager, you will be responsible for overseeing our portfolio of brands and creating a compelling vision to communicate with style and charisma. You will be responsible for the sales mission and vision of the business unit, partnering with our brand partners to develop business strategies, objectives, and targets for the respective brands. You will drive brand awareness, expansion, and penetration strategies to strengthen our position in the market.

Key Responsibilities:

Channel & Retail Marketing

  • Responsible for channel distribution growth and expansion of the brand
  • Develop new business opportunities by analyzing business needs and brand requirements
  • Develop and implement a go-to-market channel marketing plan, including promotion, animation partnerships, and consumer activations
  • Communicate effectively with all channel partners to align, plan, and execute all product and trade marketing objectives, plans, and activations before, during, and post animation
  • Constantly review business plans with trade partners, re-strategize, and initiate plans/programs to drive sales
  • Ensure sales are maximized through the effective analysis of sales data, monitoring of activity, observation of, and response to trends, setting of priorities, and evaluation of business initiatives
  • Deepen channel customer development through CRM program activations

Product Management

  • Responsible for the overall achievement of sales and profit targets of the brand
  • Budget Management: Responsible for full P&L, including managing the A&P budget
  • Responsible for all forecasting and sampling management for product launches and trade and retailer activities
  • Analyze product range, positioning strategy, pricing, and promotions
  • Conduct market trend and competitor trend analysis, consumer insights, and plan proactive actions
  • Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with the marketing, sales, and training team, with the aim to build brand awareness, recruit new customers, retain existing customers, and increase purchase consumption
  • Business and channel sales performance tracking and analysis, launch follow-up, and action plan development
  • Build a strong and sustainable partnership with brand partners

Customer Relationship Marketing (CRM)

  • Build and implement marketing plans (recruitment, CRM, events, and promotions)
  • Ensure customer segmentation remains up to date and relevant for each campaign
  • Develops relevant and engaging brand communications behind the right product mix
  • Masters, improves, and maximizes the usage of customer information (purchase history) in developing relevant marketing programs. Defines and executes CRM analytics
  • Strategizes, develops, and executes CRM programs for the brand
  • Evaluates CRM campaigns against target KPIs and shares learnings
  • Works with the right partners to recruit new clients or prospective clients. Develops a year-long strategy and calendar for recruitment

Requirements:

  • Minimum 5 years of experience in the beauty/FMCG/luxury/consumer/retail industry preferred
  • Strong expertise in driving business/brand strategy and execution (sales, marketing, media, PR, and market development)
  • Good analytical skills with the ability to grasp numbers and problem-solving
  • Well-groomed, confident, and independent individual with an entrepreneur spirit. Able to handle negotiations and meetings with higher-level executives, both internally and externally
  • Digitally savvy and familiar with various eCommerce and social commerce selling tools and platforms
  • Fluent in English, any other Asian language an advantage to support business needs within Asia Pacific
  • Proficient in MS Office, strong in Excel (pivot table, vLookup) and PowerPoint presentation
  • A strong team player with the ability to work in a fast-paced, dynamic environment
  • Resourceful, meticulous, and well-organized with a positive can-do attitude
  • Passion for the beauty industry and a genuine interest in developing a career in marketing or beauty