Digital Marketing Assistant Manager/manager

**Overview**:
**Responsibilities**:

- Drive paid strategies across platforms and channels for campaigns, content, for brand building, partner and user acquisition for B2B2C, B2B and B2C business models.
- Responsible in managing paid budgets, analyzing campaign data, and making data-driven decisions to optimize campaigns and drive ROI. Own full-funnel metrics; deeply understand data and customer, extracting insights, product data, and customer research to identify and optimize growth levers.
- Identify opportunities to reach new market segments and expand market share.
- Build and implement digital marketing campaigns to drive lead generation and brand awareness
- With the goal of user acquisition and leads generation, we will continue to optimize the overall user acquisition cost and improve the quality and quantity of users.
- Launch, optimize and scale acquisition channels; both web and mobile app (whenever applicable).
- Strategize, develop, and execute effective cross-channel campaigns to drive user acquisition, retention, expansion, and win-backs.
- Define and monitor campaign KPI, produce and communicate insights, and make relevant course corrections to drive business outcomes and impact customer adoption & retention.
- Ensure a rapid pace of split (A/B) testing and experiments to optimize key performance metrics; analyze findings and deploy winning campaigns.
- Conduct market research to uncover key customer insights that drives positioning for our product as well as ideas for new features or benefits.
- Manage optimization efforts for interactive components of landing pages, i.e. A/B and multivariate testing and analyze campaign performance to derive actionable insight.
- Present digital strategies, roadmaps, analysis/results and budgets to senior management.

**Requirements**:

- Bachelor's degree in Marketing/Business/Communications or similar discipline.
- At least 5 years of digital marketing experience.
- Experience from Agency/Fintech is preferred, with a strong passion for the industry.
- Solid years of international marketing experience; preferably across different cultures.
- Ability to think strategically and effectively drive programs from inception to execution.
- Proven track record of delivering results in a dynamic high-growth environment.
- Proven success in driving self-service on-boarding, adoption, usage, engagement, and retention.
- Hands-on experience with paid social platforms, DSPs, programmatic platforms and mobile app channels.
- Hands-on experience managing SEM and paid social campaigns using native UI (Google, Yahoo, Twitter, META, LinkedIn etc.).
- Experience driving testing (A/B) and optimization.
- Familiarity with Excel, Google Analytics, Tableau, Power BI or similar reporting tool.
- In-depth understanding of media planning, negotiation, implementation and performance analysis.
- Time management and problem-solving skills and proficiency in managing numbers.
- Entrepreneurial collaborative professional who appreciates working in a team. atmosphere, exhibits calmness when faced with competing high-priority projects and difficult decisions. Strong ability to deal with change and navigate ambiguity.
- Strong proficiency in English written and spoken language a must. Ability to converse in Chinese language will be advantageous.

Pay: From $5,000.00 per month

**Benefits**:

- Health insurance
- Parental leave
- Professional development

Schedule:

- Monday to Friday

**Experience**:

- Digital campaigns marketing: 5 years (required)
- Paid social campaigns: 5 years (required)
- Optimize key performance metrics: 5 years (required)
- A/B testing: 5 years (required)

Work Location: In person