Assistant Marketing Manager

6 days ago


Downtown Core, Singapore Fitness First Singapore Pte Ltd Full time $60,000 - $120,000 per year
ASSISTANT MARKETING MANAGER – FITNESS FIRST SINGAPORE

Reports to: Marketing Manager, Fitness First Singapore 

Supports: 2 Marketing Executives 

Location: Singapore

Role Purpose

Act as the hands-on driver of online and offline campaigns. 

You'll plan, build, and execute marketing initiatives end-to-end - across digital, CRM, and physical environments.

The role suits a commercially minded generalist with strong digital competence and operational precision.

Key Responsibilities

Campaign Management & Execution

  • Set up and manage campaigns across paid, owned, and CRM channels to meet acquisition and engagement goals.
  • Optimise campaigns daily, adjusting targeting, budgets, and creative cadence based on data.
  • Execute lifecycle and retention campaigns that nurture leads and reactivate lapsed members.
  • Measure outcomes beyond clicks, focusing on conversion, engagement, and member impact.

Analytics & Reporting

  • Simplify complex data into insights for business decisions.
  • Support the Marketing Manager in preparing presentations and post-campaign analysis.

In-Club Marketing & Activation

  • Coordinate with stakeholders and vendors for rollout, installation, and tracking of materials.
  • Drive community events, launches, and member activations.

Budget & Vendor Management

  • Track spend, process invoices, and reconcile campaign costs.
  • Manage vendor deliverables, print production, and post-campaign documentation.

Process & Collaboration

  • Maintain clean calendars, libraries, and campaign documentation
  • Liaise with related stakeholders for feedback and cross-functional coordination.

Skills & Competencies

  • 5 - 7 years in digital marketing campaign management.
  • Hands-on experience setting up and optimising campaigns; understands the logic behind data and automation tools.
  • Strong Excel and data interpretation ability; able to connect metrics to business context.
  • Superior project management skills/organizational skills and ability to multi-task in delivering complex initiatives
  • Organised, detail-driven, and reliable under tight deadlines.
  • Clear communicator with initiative, curiosity, and executional discipline.


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