Digital Marketing and Abm Manager

**ABOUT JANIO**

Janio is a cross-border smart logistics solutions provider in Southeast Asia (SEA), connecting merchants, logistics partners, and major industry players across the globe. As we advance towards building this integrated end-to-end logistics network of key players, our evolving data-intelligent platform will empower SEA’s ecommerce businesses to scale quickly and reliably.

**JOB OVERVIEW**

The Digital Marketing and ABM Manager will be pivotal in driving our marketing initiatives, with a special focus on identifying and targeting specific high-value brands in the B2B eCommerce industry. This role entails developing and implementing tailored marketing strategies to engage and convert these targeted brand accounts.

**THE RESPONSIBILITIES**
- Develop and implement ABM strategies that specifically target high-value brands within the B2B eCommerce sector, identifying key decision-makers and influencers within these organizations.
- Design and manage a content strategy that includes a variety of formats such as informative blogs, in-depth whitepapers, engaging infographics, and compelling case studies, tailored to attract and engage prospects at different stages of the funnel.
- Oversee the lead nurturing process, ensuring that digital content is strategically deployed to move leads from awareness to consideration and decision stages.
- Collaborate with sales teams to align digital marketing content with the specific needs and interests of targeted accounts, enhancing the effectiveness of ABM efforts.
- Analyze the performance of content across various channels, refining strategies to improve engagement and conversion rates.
- Monitor and evaluate the effectiveness of targeted marketing initiatives, using analytics and KPIs to assess performance and refine strategies.
- Stay updated with the latest trends in content marketing and digital strategies to ensure our approach remains cutting-edge and resonates with B2B eCommerce clients.
- Regularly report on the effectiveness of content in nurturing leads, using metrics such as engagement rates, lead progression rates, and conversion statistics.

**THE REQUIREMENTS**
- 4-6 years of experience in digital marketing and ABM, with a strong focus on lead nurturing and content strategy in the B2B eCommerce space.
- Bachelor’s degree in Marketing, Business, or related field.
- Proven track record in developing and executing content that effectively engages and progresses leads within the sales funnel.
- Strong understanding of brand dynamics within the B2B eCommerce sector and how to effectively engage them through digital marketing and ABM.
- Familiarity with various content formats and digital marketing channels, and how they can be leveraged for effective lead nurturing.
- Proficient in marketing and sales software like Hubspot, Salesforce, and digital analytics tools.
- Strong analytical skills to measure content effectiveness and lead nurturing success

**PERFORMANCE METRICS**
- Success will be measured by the effectiveness of targeting and engaging brand accounts, evaluated through brand-specific campaign performance metrics, lead conversion rates, and overall impact on sales.

**COMPANY CULTURE AND FIT**
- Looking for a dynamic, innovative professional who is passionate about targeting and engaging with brands in the B2B eCommerce arena, driving growth and building lasting relationships.

**Salary**: $3,500.00 - $4,800.00 per month

Schedule:

- Monday to Friday

**Education**:

- Bachelor's or equivalent (preferred)

**Experience**:

- Account Based Marketing: 4 years (preferred)
- Digital marketing: 4 years (preferred)

Work Location: In person