Assistant Manager, Digital Content

COMPANY DESCRIPTION National Gallery Singapore is a leading visual arts institution which oversees the world's largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore's unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Muse d'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene. In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper's annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On International Association of Children in Museums. It also won the awards for "Best Theme Attraction" at TTG Travel Awards 2017, "Best Attraction Experience", "Breakthrough Contribution to Tourism" and "Best Customer Service (Attractions)" at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore's tourism landscape. We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery's vision. **OUR PEOPLE** At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors. DESIGNATION : Assistant Manager, Digital Content RESPONSIBILITIES As the museum celebrates its 10th anniversary, we are seeking a strategic and creative Content Editor to enhance audience engagement, drive traffic, and ensure consistent storytelling across digital platforms. The Content Editor will drive a cohesive content strategy across digital platforms, ensuring an engaging and consistent house style. The role will also support content transformation initiatives, such as website optimization and digital storytelling enhancements, working to strengthen the Gallery's online presence and audience engagement. **Content Strategy & Development** - Develop and execute the content strategy for the Gallery's website, EDMs, and other owned/paid channels, ensuring alignment with organizational goals, audience interests, and industry trends. - Define and uphold editorial guidelines to maintain consistency in tone, style, and quality across all digital content. - Collaborate with marketing and divisional stakeholders to develop and manage a content calendar for website content, EDMs, and digital platforms, ensuring timely and coordinated content deployment. - Collaborate with the digital marketing team to Implement SEO best practices, including keyword research and content optimization, in collaboration with the digital marketing team to enhance organic search visibility. - Drive content personalization strategies to deliver targeted content for different audience segments. - Manage website translation efforts, ensuring accuracy, cultural relevance, and consistency across different language versions of the site. - Work closely with designers and creatives to ensure visual assets enhance written content and overall engagement. - Leverage AI-powered tools for content ideation, creation, A/B testing, and automation to enhance efficiency, scalability, and engagement in digital content production. - Stay updated on digital trends and technologies, implementing innovative content strategies to enhance audience reach. QUALIFICATIONS - Bachelor's degree in Communications, Marketing, Digital Media, or a related field. - 4 to 6 years of experience in content writing, editing, or digital content strategy, with a proven track record of producing high-quality, engaging, and optimized content. - Strong editorial and storytelling skills, with the ability to craft compelling narratives that drive audience engagement and retention. - Demonstrated experience in content personalization, SEO optimization, and multi-platform content distribution. - Proven ability to collaborate effectively with cross-functional teams, including marketing, design, and web development. - Professional integrity