Assistant Manager, CRM, Marketing

1 week ago

Tiong Bahru, Singapore Kuok (Singapore) Limited Full time

**Marketing Strategy & Execution**
- Plan, execute, and manage advertising, promotions, and digital marketing strategies in alignment with the Program’s overall objectives and brand vision.
- Conduct market and audience research to recommend effective strategies for member acquisition and engagement.
- Analyze and evaluate the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement.
- Responsible for planning and managing the marketing budget, ensuring optimal allocation of resources.

**Customer Experience & CRM**
- Map and optimize customer touchpoints to design seamless and engaging customer journeys.
- Leverage customer data to create meaningful segments and deliver personalized, data-driven marketing campaigns.
- Collaborate with cross-functional teams to ensure a unified and customer-centric approach across all channels.

**Creative & Campaign Management**
- Work closely with creative agencies and internal stakeholders to develop campaign assets that meet quality standards and brand guidelines.
- Ensure that all creative outputs and messaging are consistent with the Program’s marketing objectives and brand identity.

**Partnerships & Co-Marketing**
- Support the development and execution of co-branded marketing campaigns and strategic collaborations.
- Identify and assess potential partners aligned with the Program’s strategic goals and audience.
- Manage end-to-end partnership activations, including planning, coordination, rollout, and performance tracking.
- Support partnership contract negotiations and coordinate internal approvals as required.

**Other Responsibilities**
- Perform other ad-hoc duties as assigned to support the broader marketing and partnership functions.
- Diploma in Communications/Marketing/Business or related discipline
- Minimum 5 years of relevant experience in marketing, CRM, and partnership management
- Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution
- Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization
- Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking
- Comfortable analyzing data and marketing metrics to measure success and optimize campaigns
- Analytical mindset with experience designing automated, intelligent customer journeys
- Creative thinker who generates innovative marketing ideas inspired by industry trends
- Excellent organizational skills with attention to detail and ability to manage multiple projects under tight deadlines
- Self-motivated, proactive, and able to work both independently and collaboratively across teams
- Strong written and verbal communication skills, with clear presentation abilities
- Adaptable, mature, and energetic team player comfortable in fast-evolving environments
- Methodical and systematic approach to work, maintaining quality under pressure
- Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator is a plus

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