Assistant Manager/manager, Marketing and Communications

COMPANY DESCRIPTION
The National Volunteer & Philanthropy Centre (NVPC) is the steward of the City of Good vision for Singapore, where individuals, organisations, and leaders come together to give their best for others. Through our brands, programmes, and initiatives, we facilitate partnerships with non-profits, organisations, public sector bodies, and individuals to enliven the giving ecosystem within Singapore. We invite you to join us in building a #CityofGood together.

DESIGNATION : Assistant Manager/Manager, Marketing and Communications

RESPONSIBILITIES

**Key Responsibilities**

Content Creation & Marketing
- Create compelling and on-brand content that resonates with channel, target audience and inspires action.
- Collaborate with content creators including video production houses, influencers, and agencies to produce high-quality marketing materials.
- Lead co-ordination with external content/media partners.
- Has basic knowledge skills with design tools Illustrator, Photoshop, Canva and simple video editing.
- Manage the content calendar, ensuring consistent messaging and alignment with marketing objectives.

Performance Marketing & Data Analysis
- Plan and execute paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram),and TikTok.
- Monitor and optimise digital ad performance to maximise ROI and achieve campaign goals.
- Analyse marketing data from Google Analytics, social media insights, and CRM tools to identify trends and opportunities.
- Provide insights and recommendations based on data-driven marketing performance reports.
- Leverage past campaign data and case studies to inform future strategies and demonstrate measurable success.
- Experience in working with external agencies

Content Creation & Marketing
- Create compelling and on-brand content that resonates with channel, target audience and inspires action.
- Collaborate with content creators including video production houses, influencers, and agencies to produce high-quality marketing materials.
- Lead co-ordination with external content/media partners.
- Has basic knowledge skills with design tools Illustrator, Photoshop, Canva and simple video editing.
- Manage the content calendar, ensuring consistent messaging and alignment with marketing objectives.

Performance Marketing & Data Analysis
- Plan and execute paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram),and TikTok.
- Monitor and optimise digital ad performance to maximise ROI and achieve campaign goals.
- Analyse marketing data from Google Analytics, social media insights, and CRM tools to identify trends and opportunities.
- Provide insights and recommendations based on data-driven marketing performance reports.
- Leverage past campaign data and case studies to inform future strategies and demonstrate measurable success.
- Experience in working with external agencies

Stakeholder Communication & Collaboration
- Work closely with internal teams, agencies, and external partners to align marketing efforts with business goals.
- Develop strong relationships with key stakeholders to ensure effective collaboration on marketing initiatives.
- Present marketing strategies, performance reports, and insights to leadership and key decision-makers.

Requirements & Skills
- Marketing Expertise: Strong understanding of digital marketing, content marketing, and performance marketing strategies.
- Content Creation Skills: Ability to write compelling copy, create engaging visuals (with designers), and develop multimedia content.
- Analytical Thinking: Proficient in Google Analytics, Meta Business Suite, and other marketing data tools.
- Paid Media Knowledge: Experience managing digital ad campaigns across search, social, and display networks.
- Stakeholder Management: Strong communication skills to liaise effectively with internal and external partners.
- Project Management: Ability to manage multiple projects simultaneously, meeting deadlines and objectives.
- Adaptability & Creativity: Ability to pivot strategies based on performance insights and market trends.

QUALIFICATIONS
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 7 years of experience in digital marketing, content marketing, or a related role, with a portfolio of successful past campaigns.
- Hands-on experience with marketing automation tools, SEO/SEM, and CRM platforms.
- Strong portfolio showcasing content marketing and campaign success stories with measurable results.