Content & Digital Marketing Specialist

1 day ago


Singapore HALCYON REAL ESTATE PTE. LTD. Full time

**Please include any portfolio or work done**

We are seeking a dynamic and experienced Marketing Specialist to join our team at Halcyon Real Estate. The Marketing Specialist will be responsible for developing, implementing, and executing strategic marketing plans to attract potential clients and retain existing ones. This role requires a creative and analytical mindset, strong project management skills, and a passion for the real estate industry.

**JOB DESCRIPTION**:

- Responsible for brand (our business services) and product marketing (our clients' properties) via all viable online and offline avenues
- Build the business's online presence via marketing the website and campaigns
- Consolidate and maintain database from all sources
- Update business website and listing sites
- Content and video creation
- Creation of marketing materials, social media posts, stories, ads.
- Lead generation from campaigns executed
- Planning the marketing calendar and budget
- Execute offline marketing campaigns (e.g. mailers, open house, events, overeseas roadshows, etc)

**REQUIRED QUALIFICATIONS & EXPERIENCE**
- Ability to work independently with initiatives and resourcefulness
- Highly organized since there will be data from various sources
- Excellent command of English
- Good command of Chinese is a bonus
- Proficiency in photo and video taking, photo editing, video creation apps (e.g. Canva, Photoshop, Filmora, Adobe Suite, etc)
- Familiar with SEO and social media marketing (Google, Facebook, Instagram, LinkedIn, Tiktok, XHS, Mailchimp, etc)
- Proficiency in Office apps
- Planning skills


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