Digital Content Specialist

4 days ago

Singapore AddedEducation co Full time

About AddedEducation AddedEducation , a division of The Added Company, provides an array of services for students and student-athletes, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes, providing them with resources and opportunity for leveraging their talent to access top-notch tertiary education globally. Based in Singapore with operations across the globe, we are a team of young like-minded people united by a single mission: to support and promote sporting and academic excellence. Currently under the AddedEducation brand, our business needs are focused on US, UK and Canada university admissions services, boarding school preparatory services and pre-high school development services. Beyond college counseling, we offer transformative developmental programs such as AddedNova — our in-house research cell that fosters intellectual curiosity and original thinking, Public Speaking — helping students master the art of confident communication, and the Book Club — designed to build critical reading and analytical skills. Together, these programs form the foundation of a comprehensive approach to education that goes far beyond applications, shaping well-rounded individuals ready for success on a global stage. AddedEducation is looking for a Performance Marketing Specialist who will collaboratively work with the marketing and client acquisition team. This individual is the bridge between the digital marketing/ social media team and client acquisition to ensure that campaigns are generating "relevant" and "qualified" online leads based on the company's business plans This is a strategic role — not just an executional one. You will envision and implement content strategies that are data-driven, audience-focused, and geo-specific, ensuring that each piece of content resonates with students, parents, and partners across key markets: Dubai, UK, US, India, Hong Kong, Singapore, Philippines, and Indonesia. Responsibilities: Strategic Content & Storytelling Own and shape the content strategy for all counseling and non-counseling services, ensuring consistent messaging, positioning, and engagement across products and markets. Develop product- and geography-specific storytelling frameworks that take into

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