Singpac Commercial and E-commerce Manager

Overview:
**PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.**

**Responsibilities**:
**e-Commerce
- Singapore**

**Deliver business objectives**
- Drive e-commerce business in Singapore to deliver business objectives (GMV, SOB, market share) and e-commerce agenda.
- Analyze data and leverage insights to lead annual JBP with distributor to build e-commerce channel strategic growth pillars
- Participate in S&OP process to support channel plans.

**Customer Relationship**
- Strengthen business partnerships with distributor and key e-tailers to drive strategic and tactical e-commerce initiatives.
- Lead development and execution of annual Joint Business Plans with key e-tailers to align business growth objectives.
- Engagement with key e-tailers to understand shopper insights, market trends and opportunities.
- Work with key stakeholders to develop terms that delivers optimal volume, profit, customer satisfaction and product availability within budget. Negotiate for best media & visibility on e-tailer portals such as banners and search result optimization.
- Strong focus on ROI analysis to develop strategic & tactical plans that can drive the expansion of online penetration and channel development.
- Drive excellent and seamless execution for both brand and key account plans on e-commerce channel.

**Online 4P execution**
- Work with stakeholders to ensure excellence in digital product catalogue across all e-tailers.
- Build 4P tracking capabilities on e-commerce sites for regular monitoring and improvement.

**Internal engagement & co-ordination**
- Lead in digital sales agenda for internal cross function forums.
- Monthly performance updates, key areas for improvement and forward plans.
- Partner with marketing lead and distributor to develop and execute online brand plans to synergize with key account promotional plans to deliver commercial impact and KPIs.

**Commercial
- Pacific Islands, Brunei, Mongolia**
- Drive the partnerships and relationships between PepsiCo and distributors in these markets to develop, align, influence and execute AOP plans to ensure delivery of annual targets.
- Lead the AOP planning process and align directions with Commercial Lead, SingPac Foods.
- Manage the A&M and D&A budgets to drive optimal spending.
- Build partner capabilities via sharing of best practices and through close collaboration and leverage of strengths/ resources within the system.
- Plan and deliver marketing agenda/activities and sales promotional activities for these markets across all channels.
- Work closely with distributors, and internal support functions to ensure a quality pipeline of new launches, to be executed in a timely manner to expand the portfolio and profitability of the business.
- Lead the legal renewal processes and timely completion of DA /Supply Agreements for these markets.
- Maintain a robust relationship with partners via strong interpersonal/communication capabilities, good stakeholder management and a continuous effort to add value and build the trust/confidence from business partners in PepsiCo.
- Drive S&OP process to build forecast and business planning.

Qualifications:
**Qualification**
- University graduate or above, preferably in marketing or business administration.
- Preferably 6-7 years’ experience, including MT key account management. Experience in digital marketing is a plus.
- Solid track record in e-commerce channel business management and development.
- Strong data analytical skills and insights orientation.
- Experience in working with regional cross functional teams and multi markets of different cultures
- Ability to engage and influence others - internal and external stakeholders.
- Sound attention for details without losing focus on big picture.
- Traveling required.