Marketing Director

**Purpose of the job** Responsible for building Pizza Hut’s Brand Equity and ensuring that franchise markets in the region have effective marketing plans in place to maximize their market potential. The incumbent needs to develop impactful regional marketing strategies and action plans to fulfill the business and revenue target as set down by the PH management. **Job Size** Pizza Hut South Asia Franchise Markets comprises 9 markets - Indonesia, Malaysia, Australia, Thailand, Philippines, New Zealand, Singapore, Brunei, Cambodia. It contributes to almost USD1billion sales and about 1900 stores, with >60% online sales. The business is operated through 4 main channels - Delivery, Carry Out, Dine-In, and Food Aggregators, in both online ordering platforms and offline premises. This position will be based in Singapore and is expected to travel (30%). **Job Function** - Work closely with the General Manager to provide strategic direction to the franchisee’s marketing team to build sustainable a plan (including marketing calendar) that drives sales overnight and brand over time (SOBO), leveraging on opportunities specific to each market across all channels, online and offline. - Work closely with franchisee’s marketing team to develop a 12-month rolling Marketing Calendar and achieve sales objectives. - Provide thought leadership and strategic direction to build both Delivery and Dine - In channels. Set direction to elevate both channels and lead cross-functionally as needed. - Bring to life in Asia Pizza Hut’s Global Brand Purpose, localize brand positioning with traditional & digital marketing tools. - Collaborate with region/country marketing teams to plan and drive effective digital marketing campaigns. - Deliver revenue and profit objectives and work with regional/country teams to ensure the successful execution of both online & offline marketing initiatives. - Work with Operations and Food Innovation Teams to enable effective execution of marketing and sales programs. - Raise the standard of marketing execution (advertising, local store marketing, menu design, digital marketing, e-commerce etc). Monitor and evaluate performance of agencies, recommend changes where appropriate. - Act as a marketing coach for franchisee - build their functional know how and share best practices. - Leverage on Global JBP with various digital platforms (eg. Google, Meta) and Media know-how & best practices from global team to provide guidance to all North Asia franchisee’s marketing/digital teams to optimize and increase effectiveness & efficiencies of investment on performance marketing - Leverage insights from research and tracking studies by Collider Lab, YouGov and franchisee’s local research agencies to help/advise franchisee’s marketing/digital teams develop big ideas and impactful strategies. **People Leadership** Lead and coach 1 x direct report, South Asia Marketing Manager (L10) **Working Relationships** Reporting to the General Manager - South Asia, this person will work closely with other members in the South Asia team (Growth, Operations) as well as with the different internal functions within Global Franchise Markets (GFM) and Global (e.g. Restaurant Excellence, IT, Legal, HR). In addition, this person will also work closely with our franchise partners, their local markets’ digital/ marketing teams, agencies and direct marketing suppliers. **Knowledge and Skill Required** - MBA or Degree in Marketing - 12 years+ relevant Sales & Marketing experience (including at least 3-4 years in a regional role) preferably in QSR or - A track record of setting business / brand vision and strategy and bringing this to - Solid experience on both traditional and modern marketing - Experience with e-commerce, mobile payment systems, loyalty programs, apps and social technology in consumer-facing business. - Proficient in the use of CRM and Google Analytics to track and evaluate effectiveness of online marketing - Team leadership skills, including achieving results through others, engaging and empowering others, coaching for performance and working cross functionally. Ability to work with multiple - Demonstrated ability to lead change and shape transformational business strategy - Exceptional project management, influencing and communication skills - Ability to work with multiple stakeholders - Can fit into Yum culture seamlessly