Country Brand Lead

Pfizer Pte Ltd

Country Brand Lead (Rare Disease)

**Job Description**:
Position Summary

Accountable for the strategic marketing plans that maximize patient impact and delivers against financial objectives for the Rare Disease (RD) Category end-to-end. Collaboration with the different cross-functional stakeholders
_(Category Lead, Market Access, Medical, Regulatory)_ in supporting brand/account strategies and achieving top and bottom-line results.

Lead the launch planning and market development of new pipeline assets in the field of Rare Disease - Cardiology/ Hemophilia / Gene therapy, collaborating with in-market and above market teams in co-creating and implementing innovative go-to-market strategies, leveraging on omni-channel digital platforms.

Position Responsibilities
- Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs
- Accountable for the planning and coordination of stakeholder engagements, across functions, in-country and above market, in meeting RD Category objectives
- Responsible for the revenue and DME financial forecasts
- Drive and plan launch strategy and innovative market access approaches for the RD in-line (ATTR-Cardiomyopathy, Hemophilia, Growth Hormone) and launch (Gene Therapy) product portfolio
- Ensure all company policies and procedures are adhered to and all ethical standards and business code of conduct are in compliance with local laws and internal SOPs
- Strong understanding of the healthcare economic environment and ability to effectively drive long-term sustainable patient access lobbying through key external stakeholders (i.e. medical societies/foundations/patient support groups)
- Identify, develop, and execute any strategic projects that would enhance our business performance and independently lead projects
- Lead development of Tactical plan, Market Research and Product Launch Readiness workshops and effectively collaborate with our Health Solution Partners (HSP) in market strategy implementation
- Define Go-To-Market strategic deployment, and align on resource allocation
- _ Financial Accountability_ - Responsible for brand revenue delivery; manage full A&P and relevant budgeting

Qualifications & Experience
- Minimum 5 years proven pharmaceutical Core brand management track record. Strong understanding of key trends in local health care and pharmaceutical market; customer and stakeholder landscape, competitive dynamics, and business evolution
- Minimum Bachelor’s Degree in Science/Pharmacy/Business Management, Master's Degree preferred
- Recent successful product launch experience
- Background in Rare Disease /Oncology/Hematology/Specialized therapeutics preferred
- Experience working in and above market and agility in working within a matrix structure
- Ability to effectively make informed business decisions in complex / ambiguous / unprecedented situations
- Strong project management, coordination skills across internal and external stakeholders.
- Track record of pushing boundaries and not accepting status quo, comfortable working with tight timelines
- Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork
- Collaboration: Works effectively within teams and across organizations and enterprise; demonstrates a sense of urgency and ownership
- Prioritization: Ability to prioritize value drivers, and resource allocation required to optimize growth.
- Agility: builds broad accountability, trust, empowering and adapting own style to fit needs of the situation and individual outcomes.
- Be Decisive: Demonstrated ability to decide / plan with limited information available and propose alternative scenarios or mitigation strategies.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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