Display Digital Marketing

Position Summary

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves.

Role and Responsibilities
- Strategize and hands-on execution of digital marketing strategies on social media channels and key marketplaces (Pure players)
- Plan and monitor campaign budgets and prepare reports on marketing campaigns’ overall performance
- Analyze and evaluate marketing campaigns and strategies for existing and new regional markets
- Work closely with sales teams to drive integration and execution of plans to improve sales and marketing results
- Monitor performance of product category to align with merchandising team.
- Optimisation of site search tools & configuration of results to increase conversion rates.
- Bring emerging our brand trends to the business and provide recommendations for online store improvements.
- Active onsite merchandising of site to ensure best in class customer experience.
- Partner with Merchandising team to identify product assortment/quantities.
- Work closely with regional team to elevate product contents and availability in line with our brand guidelines.

Marketing & CDM
- Plan our brand show/product information through the Websites aligning with Marketing on launches and promotions.
- Have a strong understanding of Samsung Monitor products core demographics to maximize search engine traffic and advertising.
- Manage and optimise the brand store content, e-merchandising, banners, and website enhancements.
- Utilize multiple digital and social channels to ensure media is reaching new and potential target audiences.
- Work closely with the marketing team to ensure high quality, relevant traffic is being directed to Samsung websites.
- Contribute to campaign planning and forecasting of products, GWP and gift packing.
- Work collaboratively with internal stakeholders, local agencies, and overseas counterparts to understand best practice for the key ecommerce levers of search, navigation & content.
- Leverage online client segmentation and lead client activity for client retention to the site

Planning
- Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms and data ownership within ecommerce brands websites.
- Develop short
- and long-term plans and budgets for the e-commerce platform and its activities in liaison with the teams.
- Meet the legal compliance guidelines and personal data protection.

Others
- Ability to work to tight deadlines and manage multiple projects.
- Holistic approach on retail and e-commerce strategy in managing online websites within Samsung Company.
- Communication skills to deal with various stakeholders in the country and regional team.
- Comply with the company’s policies and procedures.

Skills and Qualifications
- Education & Professional Qualifications
- Bachelor’s degree in e-commerce, marketing and/or business
- Work Experience
- 5-8 years’ experience of trading in a successful Singapore-based online store, gained within a fast-paced environment
- Experience working with eCommerce Platforms and Google Analytics
- Skills & Competencies
- Understanding of SEO and SEM/PPC
- Proficient in Microsoft Excel and Word
- An understanding of IT customer shopping experience to drive conversion and recommend UX and UI improvements
- Proven ability to capture and collate data in a presentable and useful way, ability to draw insights and make recommendations and implement changes to online store to maximise sales, conversion rate, average order value
- People management skill to lead a team Energetic, proactive attitude and with a high attention to detail