Regional Digital Marketing Manager

**Position Summary**
- This role sits in the Driven Marketing team and would be reporting to the Head of Digital Marketing Department of Southeast Asia and Pacific region.
- The job scope includes developing multi-channel strategy and execution across CRM and digital in order to drive business KPIs for Samsung smartphone and consumer electronics category.

**Role and Responsibilities**
- **Lead and manage internal and external stakeholders to improve CRM (owned and paid) performance**
- Work alongside with the team-lead and agencies on conceptualizing & strategizing on data - driven CRM and marketing projects
- Lead & manage CRM Shared Service Operations to provide execution support to all SEAO subsidiaries in campaign deployment, calendar management, measurement and analytics.
- Increase customer life-time value by leveraging enhanced Data Science to model customers around brand loyalty scores, satisfaction scores and purchase propensity scores
- Develop and activate campaigns that are bespoke to different segments along the customer lifecycle
- Accelerate eStore revenue with an increased focus on improving CRM and Digital Paid channel execution
- Ensure enhanced execution support to subsidiaries to help build digital capability
- Drive new digital innovation projects in the field of attribution modeling and analytics by bringing the latest thinking in AdTech and Martech.
- **Implement best-in-class digital and data driven marketing strategies across paid, owned and earned media**
- Work along-side with the team lead and agencies on designing and executing regional mobile flagship, mid-tier and consumer electronic/ home appliance campaigns from brief to final implementation stage.
- Define clear key performance indicators (KPIs) and key performance drivers (KPDs) across paid/owned/earned channels to deliver the business results
- **Track & monitor channel performance and campaigns against the established business KPIs**
- Develop digital KPI and KPD frameworks and track performance on a regular basis
- Analyzing effectiveness of individual campaigns to deliver actionable insights and recommendations
- Enable markets to optimize the campaigns based on the established KPDs to drive higher performance
- **Develop monthly/Quarterly/Annual updates**
- Build strategic narrative on performance of digital marketing campaigns across the region
- Highlight key success factors and gap areas to improve the overall business performance of smartphone and consumer electronics category
- **Collaborate with marketing teams & agency partners**
- Connect with marketing teams globally and in-country to drive best practices in digital marketing to drive business results
- Effectively and timely communication between 8 markets in SEAO region to ensure support in resolving local market campaign issues.
- Collaborate with agency partners across media, creative, data analytics and technology to develop cutting-edge & innovative campaigns
- Building strong relationships with digital channel partners e.g. Google, Facebook, and other leading digital media partners to drive innovative marketing strategies

**Skills and Qualifications**
- Bachelor's degree is required; an MBA or Master’s degree is a plus.
- Minimum 8-10 years of work-experience exclusively in digital marketing for a Tech/ Electronics/ CPG Marketer / Finance
- Ability to travel regionally (~25%) and at short notice
- Experience in digital and data-driven marketing across creative, media & technology
- Implemented large scale regional digital campaigns with demonstrable business impact
- Fluent in the integrated marketing communications and the role digital plays in the consumer experience and cross-channel marketing mix
- Familiar with audience segmentation and have a passion for understanding consumer insights and the ability to translate those insights into actionable business ideas
- Highly strategic and analytical with experience in C-Suite level reporting and presentation, regional experience preferred
- Independent, self-driven individual with highly responsible nature, strong leadership and strategic thinker, an independent, self-driven and responsible individual, with multi-tasking and decision-making abilities.
- Significant proven experience of working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners.
- Outstanding and clear communication skills - be able to think strategically and analytically to understand complex or ambiguous issues and articulate strategic solutions, and recommendations