Digital Marketing Manager

**Key Responsibilities**:
**Brand Management**:

- Develop and implement comprehensive branding strategies.
- Ensure brand consistency across all marketing channels and materials.
- Collaborate with internal and external teams to enhance brand visibility and engagement.
- Identify and leverage opportunities to increase brand awareness.
- Manage public relations efforts to maintain a positive brand image.
- Oversee the creation and distribution of promotional materials.
- Plan and execute brand events and sponsorships to enhance brand presence.

**Develop Digital Marketing Strategies**:

- Develop and monitor campaign budgets.
- Plan and manage social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.

**Content Creation and Management**:

- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.

**SEO and SEM**:

- Plan, execute, and measure experiments and conversion tests.
- Optimize user funnels.
- Collaborate with internal teams to create landing pages and optimize the user experience.

**Analytics and Reporting**:

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- High proficiency in analytics to track and report performance.

**Sales Support**:

- Provide support to the sales team by generating leads through digital channels.
- Assist in creating sales materials and presentations.

**Campaign Management**:

- Hands-on experience in running campaigns on Google and Facebook.
- Analyze and optimize campaign performance to achieve key metrics.
- Numbers-oriented approach to evaluate and improve ROI.

**Budget Management**:

- Develop and monitor marketing budgets.
- Ensure cost-effective allocation of resources and optimize spending to achieve the best results.

**CRM and CMS Management**:

- Experience with CRM systems like HubSpot is a plus.
- Manage and optimize CMS platforms, preferably WordPress.

**Minimum Qualifications**
- Bachelor’s degree in Marketing, Information Technology, or a related field.
- Proven working experience in digital marketing, particularly within the industry.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Experience with CRM systems like HubSpot.
- Proficiency in CMS platforms, especially WordPress.

**Experience Required** - 8-10 years

**Key Skills**
- Strong verbal and written communication skills.
- Comprehensive knowledge of all facets of marketing, including brand management and digital marketing.
- Excellent organizational and time management skills.
- Creative and innovative thinking.
- Ability to work in a fast-paced, high-pressure environment.
- Strong project management skills.
- Numbers-oriented approach with a focus on metrics and ROI.
- Ability to manage and optimize budgets effectively.

Working Days: 5.5 days per week

Location: Onsite

**Benefits**
- 21 days Annual Leaves per year
- 5 days Emergency leaves per year
- Child Subsidy Scheme: Employee discount - tuition & transport fee for kids studying in GIIS or any of its entities (based on school policy)
- Transport Facility provided across Singapore

Pay: $5,500.00 - $6,000.00 per month

**Benefits**:

- Free parking
- Health insurance
- Parental leave
- Professional development

Schedule:

- Holidays
- Monday to Friday
- Weekend availability

Work Location: In person