Vertical Marketing Lead, Apac Business Marketing

4 days ago

Singapore TikTok Full time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
With our growing community we have seen exponential growth of content on the platform, which brings new and unique challenges.

In this role you will draw upon industry insights to develop messaging and storytelling that helps advertisers and partners gain a stronger understanding of how TikTok can help grow their business.

Client Solutioning
- Lead a team of vertical experts in marketing TikTok solutions to eCommerce, Gaming, CPG and Media & Entertainment industries, working with other functional & sales leaders to share best practices and build the knowledge of the vertical within TikTok. Agility to transfer marketing skills across other verticals when required.
- Ability to manage highly strategic and challenging business problems and collaborate with several teams (e.g., Global Teams, Sales, Strategy, Product)
- Set the vision for vertical marketing across APAC, building robust marketing plans that align with and deliver against core business goals
- Deliver audience development and content strategy workshops to partners to grow their business on TikTok
- Turn industry research and insights into powerful storytelling and marketing content that spans narratives, campaigns, case studies and sales toolkits

Integrated Marketing
- Activate integrated marketing campaigns for key verticals - including events, training, case studies, collaterals - across digital & non-digital channels.
- Program Manage the activations along with the team to ensure desired industry impact & positioning
- Originate thought leadership that showcases how TikTok can solve key advertiser challenges and help transform business for the digital age

Cross Functional Collaboration
- Build strong relationships with key industry partners to take storytelling and thought-leadership to market & experience in delivering presentations to senior leadership on digital solutions and/or working in direct sales
- Partner and collaborate closely with country and regional business marketing teams, sales, product and marketing science teams to bring vertical marketing strategies to life
- Deep knowledge of advertising solutions and the digital media landscape
- 10+ years of experience in advertising sales, product or brand marketing
- Agility to transfer skills across different industry verticals
- Comfort with both branding and performance solutions
- Knowledge of the eCommerce, Gaming, CPG or Media & Entertainment industries preferred
- Experience working across APAC markets preferred
- Excellent written and verbal communication, interpersonal and organizational skills
- Proven experience in turning data and industry insights into client narratives & marketing content/ programs
- Exceptional cross-functional collaboration skills with proven ability to influence

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