Senior Digital Experience and Automation Specialist

The Senior Digital Experience and Automation Specialist supports regional and global marketing teams with various aspects of our go-to-market strategy, including campaign planning, operations, optimization, and measurement across our website and marketing technology stack

What You’ll Do- Collaborate with internal stakeholders to build and optimize marketing programs in systems including, but not limited to, Marketo, SFDC, Drupal, 6Sense, Drift, and On24- Monitor and maintain scalable processes in Marketo and Salesforce that follow best practices in campaign optimization, execution, and tracking- Perform extensive QA activities across systems prior to campaign deployment to ensure quality- Support day-to-day website operations, including web content management, landing page creation for demand generation campaigns, and localization to improve discoverability (SEO), user experience, and conversion rate optimization- Work closely with regional teams to localize content and build the digital elements of regional campaigns, including translation workflow and management- Gather and condense stakeholder requirements to align regional marketing needs with global teams- Maintain marketing database quality, including list imports and cleanup, audience segmentation, and subscription management- Work with regional teams to define and build target account lists using first-party data and intent data for all marketing campaigns to ensure efforts are focused on the right audience- Lead the maintenance and enhancement of data through data cleanliness and governance efforts; improve data quality results by identifying best practices and system improvements- Ensure regional compliance with privacy programs, such as GDPR, CASL, and CCPA, to ensure marketing and sales data adheres to Workiva’s Privacy and Compliance Policy Guidelines- Continuously improve and conduct in-depth analyses measuring marketing campaign effectiveness- Implement A/B testing and provide actionable insights to optimize campaign performance- Review, analyze, and assess digital marketing programs against objectives to determine effectiveness

What You’ll Need

Minimum Qualifications- Bachelor’s Degree with a minimum of 4 years of related experience, or a Master’s Degree with 2 years of related experience

Preferred Qualifications- 5+ years of experience in Marketing Automation/Operations, Digital Marketing, and website management- Proficiency in Marketo and Salesforce (or equivalent marketing automation platforms and CRMs)- Knowledge of HTML and CSS; familiarity with Drupal CMS or equivalent- Exceptional organizational skills with the ability to manage multiple processes and deadlines- Strong analytical skills with a KPI-driven background; ability to extract insights and provide value for future campaigns- Self-motivated and autonomous with a self-starter mindset- Excellent verbal, written, and interpersonal communication skills- Fluency in English is required; proficiency in Japanese or Mandarin as a secondary language is advantageous, as you will be liaising with local teams in Hong Kong, Taiwan, and Japan- Experience working with global teams and an understanding of the APAC market

Travel Requirements & Working Conditions- Minimal travel for customer and internal meetings- Reliable internet access for any period of time working remotely and not in a Workiva office

Workiva is an Equal Employment Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.


Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

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