Digital Marketer

5 days ago

Yishun, Singapore Buddhist Compassion Relief Tzu-Chi Foundation (Singapore) Full time

**Position: Digital Marketer**

**Key Responsibilities**:

- Develop and implement targeted digital marketing strategies for our childcare centers.
- Manage and optimize SEO efforts to ensure high visibility for our childcare services in search results.
- Create and run paid advertising campaigns (PPC) across platforms like Google Ads and Facebook, targeting parents and families.
- Develop and execute social media campaigns to build relationships with the community and increase engagement on platforms like Facebook, Instagram, and LinkedIn.
- Produce engaging content, including blogs, videos, and educational resources, to connect with parents and showcase the benefits of our childcare services.
- Track and analyze performance using tools like Google Analytics, adjusting strategies to improve results.
- Stay up to date with trends in the childcare industry and digital marketing best practices.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Proven experience in digital marketing, ideally with a focus on services or education sectors.
- Strong knowledge of SEO, PPC, social media marketing, and content creation.
- Familiarity with digital marketing tools (Google Analytics, SEMrush, Hootsuite, Mailchimp, etc.).
- Excellent written and verbal communication skills with a focus on clear, family-friendly messaging.
- Ability to connect with and understand the needs of parents and caregivers.
- Creativity and problem-solving skills to adapt marketing strategies to a sensitive and nurturing industry.
- Strong organizational and project management skills.

for internal use only : 02

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