Head of Kol

We are looking for a dynamic and results-driven individual to lead our team in developing and nurturing relationships with key opinion leaders (KOLs) and influencers.

As an online trading platform with a global reach, Mitrade sees partnerships with KOLs and influencers as an integral pillar to increase awareness, build our brand presence, enhance our business growth and acquire customers. From awareness to conversion, sceptic to advocate - you will be leading the team to work with KOLs and influencers in creating and shaping our narrative and presence to enable our business growth.

You will be responsible for building and executing strategies that, through partnerships with influential individuals in the industry, elevates our brand, drives engagement, and allows Mitrade to acquire customers.

**Job Description / What you will do**:

- Develop and implement a comprehensive strategy for identifying, engaging, and nurturing relationships with KOLs and influencers in our industry. This includes developing a framework to optimize our presence and relationship with various KOLs and influencers across the globe.
- Build and manage a team of partnership managers who will be responsible for executing the strategy and maintaining relationships with individual influencers and KOLs (or their representatives).
- Create and implement strategic customer acquisition campaigns that KOLs and influencers are able to execute in accordance with Mitrade’s campaign calendar
- Develop and maintain a database of potential partners and track progress of ongoing partnerships.
- Collaborate with internal teams to create standardised, as well as tailored, partnership proposals and campaigns that align with our brand and business objectives.
- Identify and engage with key opinion leaders (KOLs) and influencers in our industry, negotiate partnerships, and manage campaigns.
- Identify, track and analyse performance metrics and data to measure the success of campaigns (ROI / KPIs), using the data to form and draw hypothesis, and adjusting strategies accordingly to drive innovation and business growth
- Work with internal stakeholders to develop and uphold Mitrade’s branding guidelines and standards across all KOLs and influencers.
- Stay up-to-date with industry trends and best practices for influencer marketing and partnership development, and find new and better ways of engaging and converting our target audience.
- Manage the company’s budget and expenditure on KOL and influencer marketing

**What we are looking for**:

- At least 5 years of relevant professional experience (background in Fintech or Tech sector is preferred)
- A deep understanding of influencer and KOL marketing
- Strong network of relationships with key influencers and KOLs within the finance industry, ideally across the globe
- Experience managing influencer marketing campaigns from ideation to execution.
- Excellent negotiation and communication skills, with the ability to build and maintain strong relationships.
- Proven track record of driving results through influencer marketing campaigns.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Strong analytical skills, with the ability to analyze data and make data-driven decisions
- Excellent written and oral communication skills in both English and Chinese - having to work with stakeholders in our offices in Australia, UK, Cyprus and Hong Kong
- Strong stakeholder management skills
- Ability to think outside the box and create unique and innovative strategies

**You will shine in this role if you have/are**:

- Keen to learn / “growth mindset”/ “can-do” attitude
- Able to see both the “big picture” and the details
- Resilience and tenacity, not knocked down by difficult situations and times
- Self-starter - has initiative, and is “active” in identifying issues and seeking out solutions
- Resourceful - able to look at problems in “different lens” and get them solved creatively
- Confident professional who is clear at communicating complex ideas and information, and having the ability to inform and influence stakeholders
- High level of adaptability and flexibility - able to change and react as the situation requires

**Who is Mitrade?
- Mitrade Group Ltd is an innovative Global CFDs trading platform. With a mission to simplify FX and CFD trading, Mitrade provides a self-developed trading platform _with a wide range of tradable products, including FX, commodities, indices, and cryptocurrencies to best suit investors’ needs.- Our core corporate values are collaboration, open-minded, responsibility and excellence._