Pr & Communications Director

1 week ago

Singapore VALENTINO SINGAPORE PTE. LTD. Full time

Objective of role:
Reporting to CEO, Southeast Asia, Australia & Korea, the key responsibility for this role is to

define and implement brand marketing and communication strategy for the SEA & Australia

markets, working collaboratively with Headquarters and regional stakeholders.

You will build a global Valentino community, engaging and transmitting the Maison’s brand

DNA through clearly defined marcom actions in alignment with brand guidelines and close

collaboration with internal teams including retail, crm, merchandising, visual merchandising

and finance to define marketing priorities and to achieve business goals.

Key accountabilities:

- Ambitious and creative development and implementation of marketing and communication

strategies to elevate and strengthen brand awareness within the SEA & Australia regions
- Deliver strategic plans on calendar for PR, media, marketing and events to enhance the Maison

brand identity, amplify our position and alignment with the arts and culture community, and to

romance, engage and recruit new prospect audience to business
- Drive a digital-first marketing strategy and local 360 action plan to support all product categories

including ready-to-wear, leather goods and accessories, soft accessories and bijoux
- Develop and implement innovative brand and product PR strategies and tactics in line with

global branding strategies and communications calendar
- Work in close collaboration with Head of CRM & Clienteling and team to develop third party

partnerships so as to expand brand reach and to communicate effectively to new audience

segments
- Appoints and manages PR agencies to identify opportunities for the brand in market and to

lead with the goal of achieving brand results through all projects and undertakings
- In constant review of all strategies with CEO and functional head of departments at a regional

and global level and to implement plans on time within budget
- Build and maintain excellent relationships with all key regional editors and talents as the brand

ambassador of the Maison
- Responsible for leading the marcom team, elevating their competencies and individual

development to ensure personal and professional growth and success in driving regional

marcom activities
- Manage the annual regional marcom budget
- Sensitive to luxury marketing trends and competitor activities

Key Attributes:

- Minimum 10 years of experience in a managerial capacity within the luxury fashion industry
- Strong knowledge of the SEA & Australia markets
- Flexible and agile to work in an environment with a multi-faceted matrix to drive PR,

marketing and communication strategies
- Strategic and creative thinker with an acute sense of luxury
- Passionate about arts and culture
- Aspirational leader with a growth mindset and ambitious approach to achieving brand

excellence

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