Manager, Omni-channel Marketing

Purpose & Overall Relevance for the Organization:

- To increase brand desire through connecting channels to consumers via a compelling range of product at point of sale. This includes developing detailed omnichannel marketing strategies and plans for the country across all channels (Own Retail, Wholesale and eComm) communication.
- This entails the following key responsibilities:

- Key Responsibilities:

- Primary:

- Category Management (Range, Net Sales Forecast-_Value/Volume_)
- Providing market insights, influencing product range and pricing strategies (pre-season & in-season)
- Coordination with SEA Category managers on country direction
- Gatekeeping product go-to-market details; launch dates, shifts, pricing etc.
- Align with local Channel leads and with the SEAPAC CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
- Participate in the planning of account marketing plans related to product launches (including campaign door lists)
- Monitor the category financial targets & drive the category forecasting process in co-operation with the local channel teams (Retail, Franchise, Sales, eComm) & Finance to provie updates on key financials quarterly. Key updates include net sales, margins, sell through, stock turn, market share
- Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target
- Guiding Country Range and Distribution
- Define the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on Area direction
- Drive best in class range roll out plans, brand range execution and World Class Supply Chain business model implementation at local level with stakeholders (Channel teams and other Marketing functions)
- Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
- Monitor PLC list to ensure each category’s pricing structure is protected
- Be the key driver of an efficient End-To-End (E2E) Go-To-Market (GTM) process
- Drive the E2E/Go-To-Market process & regularly monitor to ensure compliance to the set range distribution channel guidelines
- Support Customer meetings (i.e pre-lines, sell-in etc) by finalizing by Channel Segmentation guidelines, providing a comprehensive sell-in package/recommendation to drive local business needs
- Lead the trade meeting preparation by coordinating and finalizing sell-in package presentations, catalogues
- Provide local Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space in a timely manner
- Manage in-country sample management process
- 4. In-Depth Understanding of Consumers and Competitors
- Possess an understanding of the Brand’s position in the market versus competitor(s), the consumer, trends and customer needs for the local market
- Monitor Market Trends and Competitor Activities to identify opportunities and gaps that would develop/support local market growth
- 5. Team & Self Development
- Constant evaluation to develop individual and team performance
- Consistently look for challenges and opportunities to improve business
- Compliances:

- To observe both global and local policies and procedures in all dealings
- Support HUB (SEA) changes and directions
- Perform other tasks that may be assigned from time to time
- Secondary:

- Assist key stakeholders to ensure compliance to range and channel guidelines, as well as to ensure the smooth operations of the local business in its dynamic business environment
- Ad-hoc range analysis (as needed)s
- Key Relationships:

- Internal: Local Marketing team, Area Category Management; SEA Senior Planner and Forecaster; Area Brand Communications, Area Marketing and Operations; Subsidiary Sales & Retail
- External: Account Customers / Vendors
- Knowledge, Skills and Abilities:

- Manage business, processes and projects
- Strong business acumen
- Result oriented
- Manage & Develop People
- Influence Others
- Analysis and Problem Solving
- Planning and Organizing
- Manage Relationship and Diversity
- Learning and Self Development
- Project management skills
- Requisite Education and Experience / Minimum Qualifications:

- Professional Background/Experience:

- Functional: At least 3-4 years of marketing management experience with a recognized top tier brand, with at least 2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel when necessary
- Industry: Preferably in retail/apparel/fashion
- Exposure: Sports, fashion
- Education: Degree in Business/Marketing Management
- IT:

- Outlook: Intermediate
- Wor