Omni Demand Generation Lead

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet. Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world. Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness. Travel Required?: Travel - up to 10% of time Posting Start Date: 9/25/25Hybrid No Relocation Assistance Offered Job Number# - Singapore, Singapore, Singapore Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household nameJoin Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. JOB SUMMARY We are seeking a dynamic and results-oriented Omnichannel Demand Generation Lead to develop and execute a holistic, data-driven strategy to drive consumer demand and revenue across all channels in the Asia-Pacific region. This is a pivotal role in bringing to life our omnichannel demand capabilities across the division and driving demand generation for strategic initiatives within the region. The successful candidate will be hands-on and responsible for designing, implementing, and optimizing marketing campaigns that spans across online and offline channels. As one of the key drivers of growth, you will focus on leveraging data, AI and technology to create personalized and impactful omni-experiences that accelerate business outcomes. Main Responsibilities Omnichannel Strategy & Execution: Develop a comprehensive omnichannel demand generation strategy with the Commercial Departments for the region, focusing on key strategic priorities. Regional Capability Building: Act change agent for omnichannel demand generation within Asia Pacific. This involves working with the division and hubs/subs teams to upskill, provide best practices, and introduce new capabilities and technologies to enhance their marketing effectiveness. Cross-Functional Collaboration: Work closely with brand, creative, digital, and regional marketing teams to ensure seamless integration of media strategies with overall marketing initiatives. Work closely with our Customer development teams to ensure seamless omni-channel campaigns. Technology & Innovation: Identify and champion the adoption of new marketing technologies and platforms (MarTech) that can enhance our omnichannel capabilities. Stay current with industry trends and competitor activities to ensure we maintain a competitive edge. Able to leverage the online and offline consumer data & insight to identify the key shopper behavior and generate business opportunities. Content & Creative Oversight: Guide the creation of compelling content and creative assets that resonate with target audiences across different channels and stages of the buyer’s journey. Ensure brand consistency and messaging alignment across all campaigns. About You Throughout your career you would have demonstrated your ability to build and lead social media brand, content / community, and paid media strategies (including KOL and Influencer management) to drive business growth and build brands You have deep understanding of, and outspoken opinions on, the latest trends, technology, and learning cases from around the world that we should apply to our brands in APAC You are a passionate team player who enjoys collaborating in cross-functional teams of specialists to raise the bar on communications and do the right thing for our brands You are fluent in the language of media metrics, prioritized KPIs, and full-funnel communications planning. You have experience across all media channels and touchpoints, TV, digital, social and others. You are an outstanding communicator who can rally a broad team around your vision, and who inspires and motivates people to push beyond their comfort zones Proven Experience: 10+ years of experience in B2CB2B demand generation, with a minimum of 5 years in a regional or global omnichannel focused role. Strategic & Tactical Skills: Demonstrated ability to build and execute a holistic demand generation strategy from the ground up. Hands-on experience with a wide range of marketing channels, including paid search, social media, SEO, email marketing, and