Global Assistant Media Manager

JOB TITLE: Global Assistant Media Manager - Personal Care

LOCATION: Singapore

MAIN JOB PURPOSE

Unilever Personal Care is a 12 billion euro business with some of Unilever’s biggest, iconic brands including Dove, Rexona, Lux, Axe, Lifebuoy and Pepsodent as well as a wide spectrum of smaller, varied brands. This is a great time to join the Unilever Personal Care business group where we make it personal to build outstanding brands that deliver personal hygiene, self care, and confidence to billions of people.

Within the PC group, the media team and wider DMC (Digital Marketing, Media and Dcommerce) is critical to creating value through increased focus, agility, breakthrough innovation in media and digital, strategic development and flawless execution of plans.

In the PC media team, our ambition is to create truly UNMISSABLE blockbusters across our portfolio and key geographies, and will achieve this with:

- A Relentless Focus on Fundamentals that ensure rigor and discipline in our planning and execution. We need to ensure that we are adequately funding our priority activities, are competitive with our investments, making our media investments work harder driving increased efficiencies and effectiveness, driving continuity on our brands, using multi-screen approaches to planning and continuously leveraging quality 1P data (shoppers and consumers).
- Becoming part of Popular Culture by tapping into media platforms, channels and properties that are shaping trends. Continuously scaling our existing sponsorships and partnerships while identifying new opportunities and properties for our brands, driving TokCulture across our portfolio of brands to unlock new trends and using branded content to establish new trends for our brands.
- Riding the Convergence Wave making our brand presence shoppable, driving sufficient and efficient retail media investment and optimizing for performance marketing where applicable. There is significant opportunity for us is to dial up our creativity on these platforms to also drive brand power. Explore social commerce as an opportunity in select markets.
- Inspiring a community of creators who become our brand advocates and allow us to create new media channels focused on “others say” in relevant markets and on relevant brands.
- Constantly innovating with new formats, new channels, new platforms, new technology and new partners to stay one step ahead of our competition. Use this as a way to recruit new users, drive market development and create excitement in our categories.

The Global Assistant Media Manager (Personal Care) supports the Global Media Manager (based in Singapore) in delivering global full funnel communication strategy plans for Unilever’s Personal Care global brands being run from Singapore. Additionally, the Global Assistant Media Manager works with the global media communications planning agency team to drive implementation of robust, holistic communication planning frameworks and tools tapping into relevant centres of excellence resource from the wider agency organisation.

The Global Assistant Media Manager reports to the Personal Care Global Media Manager.

KEY ACCOUNTABILITIES:

- Monitor and analyse media and marketing data to create meaningful and actionable insights
- Constantly drive compliance of Media Golden Rules in key markets and cells to ensure growth
- Provide daily media expertise as a Media Business Partner to Personal Care Global Brand teams based in Singapore on evolving communication channel plans for global brands.
- Support in the development of Brand Engagement Architectures (BEA) for global brands, including comms portfolio planning, budgeting recommendations, as well as specialty chapters such as Audiences, Innovation, Performance media, search.
- Help land global comms strategy in line with key market goals through the BU in market teams.
- Support Personal Care team with communications thought leadership to unlock incremental growth
- Help design and deliver capability and upskilling sessions for Personal Care team
- Support CMI on streamlining efforts for more effective and efficient deployment of BMI

KEY REQUIREMENTS:

- Minimum 3 years’ experience in Media, Marketing or Digital required.
- Background in media department within advertiser or with media partner or in media, marketing or digital agency preferred.
- Strong analytical skills that turn data into insights.
- Good collaboration and support skills that encourage multi-stakeholder projects to thrive
- Strong organizational skills, self-motivated and action
- oriented
- Experience with large and small size brands and various business models [DTC, dCom]
- Strong digital know-how and experience required.

TO APPLY