Global Social Media Lead

2 weeks ago

Singapore BROADCHAINS FINTECH PTE. LTD. Full time

**Responsibilities**:

- Lead and manage a team of ~10 remote workers distributed around the world. Create and own quarterly team and individual KPIs and OKRs
- Oversee and improve the content strategy for all global social media channels, including Twitter, TikTok, Instagram, Facebook and LinkedIn, and the growth strategy for global Telegram and Discord community channels
- Manage agency and partner relationships. Propose and execute plans to onboard additional partners and creators to level up the company's social presence
- Plan and manage bi-annual budgets for the social and community teams
- Contribute to the strategy and execution of integrated marketing campaigns and product launches, and design and execute large community activation campaigns
- Create and manage always on content strategies for our priority global partnerships such as CR7
- Consult on marketing strategy and social optimization opportunities for various marketing and business initiatives such as global events, KOL engagements, new product lines and communication plans
- Work closely with the PR and communications team to sync content schedules, align on messaging and ensure social content is complementing our comms strategies
- Be responsible for leadership social media strategy and output, and contribute towards our executive visibility approach, including for the CEO, CMO and other executives
- In close coordination with Global Communications, lead or play a key role in crisis, issue and disaster management and communication, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further action
- Oversee the management of the Binance Angels, our ~500 person volunteer program, to maintain and boost Angel satisfaction and engagement through benefits, events, trainings, team buildings and other proactive initiatives
- Manage and improve the company's social media and community data and attribution pipeline and tool stack. Report on performance on a weekly, monthly and quarterly basis
- Collaborate with regional marketing leads to guide and improve regional social, community and Angel presence
- Create and maintain processes, trainings and playbooks to ensure the smooth operation and growth of the social and community team

**Requirements**:

- Native or fluent English language is a must
- 10+ years of digital marketing experience in social media, community, content or brand marketing related roles, with 5+ years of successfully managing medium-sized marketing teams
- Experience working on large integrated marketing campaigns, and working with external agencies, partners and talent
- Demonstrable success with growing social media accounts and executing campaigns
- Deep understanding of the digital assets market. Up to date with trends and sentiment. Expert on the company's product suite
- Strong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority
- Proven good judgment in high pressure situations; an ability to remain calm and logical
- Excellent communication, writing and copywriting skills
- Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented
- Remote and start-up experience is a plus

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